IBM Systems Magazine, LANSA Review- May 2014 - LR17

collecting information for the item attributes
that had been missing and the discussions about
what rules should apply to those attributes, was
far more time consuming."
As an example of one of those discussions,
Thewessen mentions the issues a tray of
cauliflowers raised. Should you express the
consumer's unit as a single cauliflower or, as
some retailers prefer, express it in grams of
cauliflower? And what are the measurements
and weight of an average cauliflower, or a
whole tray of them, since both depend on the
way the stalks are cut? Another example was
the definition of rentable pool-pallets, quite
common in the industry, but there were no
suitable attributes available to describe them.
ZON went with these types of questions
to Frug I Com, an alliance of organizations in
the fruit and vegetable chain, whose mission
is to optimize information exchange between
parties in the chain, by establishing standards
for labeling and electronic data exchange. ZON
also went with its questions and suggestions
to GS1 Netherlands, who assigned a panel of
experts to sharpen up the GS1 standards for
data quality in the fruit & vegetable industry. In
effect ZON helped to establish some of these
standards.
"Except for the long time we spent on
defining the item attributes, the rest of the
project went smoothly. Integration with our ERP
was easy and Data Sync Direct's user interface
is productive.We are already synchronizing part
of our item assortment with the first retailer
and are in discussion with other retailers." says
Thewessen.

Easier to find, transport and shelf
Wil Westerburger, Operational Manager
at ZON, explains "Key to expanding our
share in the retail market is to differentiate
ourselves. Product quality, price and innovation
remain most important, but you also need to
differentiate yourself in the way you offer your
products and conduct your business."
"We do that by making sure our logistical
services are well managed, our trackingand-tracing facility is watertight and our EDI
capability robust. We are aware of market
developments and willing to invest in their
early implementation, not waiting for industry
deadlines. Our ICT services in general, and our
GS1 capability specifically, are important ways to
differentiate ourselves to existing and potential
retail customers."
Frank Stevens, sales support manager,
comments "It was a massive amount of work
to collect all the information, but we now
have one set of unambiguous data that is used
through the entire chain."
"Customers will be able to use very specific
search arguments in the GDSN and find our

Michèl Thewessen, Manager ICT at ZON (left) and Wil Westerburger, Operational Manager at
ZON (right).

"We now have one set of
unambiguous data that is used
through the entire chain."
products. Hundreds of suppliers may show
when you search for 'tomatoes', but when you
search with the right codes for a specific type
of cherry tomato, pre-packaged to a certain
consumer unit weight and on a stackable pallet,
we might be the only supplier. "
"Having all those details available makes our
products easier to find and doing business with
us more transparent. It also makes it possible
for retailers to plan shelf space. Plus it's easier
to arrange transportation, especially in the case
of export."
Being able to handle the entire cycle from
GDSN publication to EDI invoicing avoids
misunderstandings and saves time for the
customer, as well as for ZON. Previously,
placing an order would require fax, phone or
email communication and ZON's staff would
often have to spend time explaining packaging
options. And still, the delivery might be different
from what the customer expected. Correcting
such situations would be expensive and create
more fax, phone and email traffic. Now the
customer has access to the exact details and
their orders arrive via EDI. ZON immediately
checks availability and responds with an EDI
confirmation. "There is no human intervention,
no miscommunication and procedures run
quicker and smoother," says Stevens.

Conclusion
As it comes with a PIM facility, ZON
currently stores and maintains all the attributes

www.LANSA .com/Su bscribe

that weren't available in its ERP system, inside
Data Sync Direct. But in the future ZON
may decide to maintain all or some of those
attributes in its ERP system. Data Sync Direct
can support either way and collect-from or
feed-into multiple data sources.
"It was not easy being the first in our
industry to go for 100% GS1 compliance. We
specifically welcomed the support of LANSA's
consultants and the contributions they made
in this process. Their support went far beyond
technical assistance and included suggestions on
how to handle all kinds of data quality issues,"
concludes Westerburger.
"We have been a leading party in setting the
GS1 standards for our industry and we have
applied those standards to our own systems.
We are prepared for any new requirements
that may come our way, from retailers and
traders." n

Snapshot
Customer: ZON fruit & vegetables is one of the
largest food horticultural cooperatives in Europe.
www.zon-business.com/en
Challenge: Achieving total GS1 compliance and
consistent data quality in the fruit & vegetable
sector.

Solution: Help to improve GS1 industry
standards and go beyond superficial compliance.

Key Benefits: Improved data quality and more
efficient procedures for ZON and its customers.
Product Used: LANSA Data Sync Direct

17


http://www.zon-business.com/en http://www.LANSA.com/Subscribe

IBM Systems Magazine, LANSA Review- May 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, LANSA Review- May 2014

IBM Systems Magazine, LANSA Review- May 2014 - LR1
IBM Systems Magazine, LANSA Review- May 2014 - LR2
IBM Systems Magazine, LANSA Review- May 2014 - LR3
IBM Systems Magazine, LANSA Review- May 2014 - LR4
IBM Systems Magazine, LANSA Review- May 2014 - LR5
IBM Systems Magazine, LANSA Review- May 2014 - LR6
IBM Systems Magazine, LANSA Review- May 2014 - LR7
IBM Systems Magazine, LANSA Review- May 2014 - LR8
IBM Systems Magazine, LANSA Review- May 2014 - LR9
IBM Systems Magazine, LANSA Review- May 2014 - LR10
IBM Systems Magazine, LANSA Review- May 2014 - LR11
IBM Systems Magazine, LANSA Review- May 2014 - LR12
IBM Systems Magazine, LANSA Review- May 2014 - LR13
IBM Systems Magazine, LANSA Review- May 2014 - LR14
IBM Systems Magazine, LANSA Review- May 2014 - LR15
IBM Systems Magazine, LANSA Review- May 2014 - LR16
IBM Systems Magazine, LANSA Review- May 2014 - LR17
IBM Systems Magazine, LANSA Review- May 2014 - LR18
IBM Systems Magazine, LANSA Review- May 2014 - LR19
IBM Systems Magazine, LANSA Review- May 2014 - LR20
IBM Systems Magazine, LANSA Review- May 2014 - LR21
IBM Systems Magazine, LANSA Review- May 2014 - LR22
IBM Systems Magazine, LANSA Review- May 2014 - LR23
IBM Systems Magazine, LANSA Review- May 2014 - LR24
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