IBM Systems Magazine, LANSA Review- May 2014 - LR16

ZON fruit & vegetables raises
the bar for GS1 compliance
Data quality and consistency are hard to achieve when dealing with natural products.
As a result many fresh fruit and vegetable suppliers just leave the default values in the
item attributes when they publish their products on the Global Data Synchronization
Network (GDSN).
ZON fruit & vegetables, based in the Netherlands, went beyond this type of superficial
GS1 compliance and is the first in its sector to not only fill all item attributes with
real values, but to also close the entire loop from GDSN publication to EDI invoicing.
Using LANSA Data Sync Direct, ZON is implementing its new procedures with a
well known Dutch grocery retail chain via the GS1 DAS data pool. Raising the bar
for other players in the agriculture industry, ZON's unambiguous data quality helps
to minimize misunderstandings about products through the entire chain and allows
retailers to better manage transportation requirements and shelf space.
The Challenge
ZON is one of the largest food horticultural
co-operatives in Europe. With its roots
going back to 1915, ZON has developed
into an international sales organization and
active mediator in the chain from producer
to customer. ZON offers cooled storage,
transport, cross-docking and other logistics
services from its two distribution centers.
ZON's real-estate arm owns and operates
'Fresh Park Venlo', a business park where over
130 fresh food companies, such as growers,
traders, transport and packing companies, rent
facilities from ZON.
ZON's sales division uses a range of sales
instruments to sell its growers' products quickly
and efficiently. The auction is one of these

instruments. In addition, ZON offers contracts
on a weekly, monthly or seasonal basis where
parties commit to a predetermined product
volume against a fixed price. Last but not least
ZON uses telephone sales and mediation,
usually to move products on short notice.
All logistics and financial transactions
related to the delivery of products by growers,
warehouse movements and tranport to
customers, are handled by a heavily customized
version of USVA, an IBM i-based auction
administration system, complemented by
in-house developed systems for contracts,
mediation and various on-line facilities provided
to customers and growers.
Michèl Thewessen, Manager ICT at ZON,
explains, "We are a customer focused

organization, which is reflected in our ICT
systems. We have fine tuned these systems over
the years to serve our auction customers, who
are mostly wholesale traders. We will continue
to improve our service to them, but through our
contracts and mediation sales, we now also cater
for a growing number of retailers."
"The retail industry has many additional
requirements. It is a market we are keen to
develop and several of our recent projects have
been focused on meeting retailers' needs. GS1 is
a recent example of such a project."

"The technical implementation
was done in two days."
ZON has been GS1 certified for several years,
but none of its retail customers asked for strict
implementation. GDSN publication happened
only just before invoicing, instead of keeping
the assortment of published items continuously
up-to-date. Also, 50 of the 70 required item
attributes were filled with default values. This
allowed ZON to get started with GS1 DAS (the
GDSN-certified data pool for the Netherlands),
but it hardly guaranteed data quality.
The trigger to improve came when a leading
retail group asked ZON for EDI invoicing. "Initially
their focus was on invoicie related EDI traffic
only and not on the processes that precede
invoicing," explains Thewessen. "However, one of
the retailers within the group saw the project as
an opportunity to close the loop and improve
the entire process, from GDSN publication to
EDI notifications and invoicing. We were keen to
prove to the retail world that we can be a front
runner in meeting their needs and saw the GS1
and EDI project as an opportunity to do so."

Sharpening up GS1 Standards
ZON selected Data Sync Direct, a combined
Product Information Manager (PIM) system and
Global Data Synchronization Network (GDSN)
solution, designed to cater to the needs of
demand and supply-side implementations. A
major reason to select Data Sync Direct was
its ability to integrate tightly with ZON's ERP
system, but also the fact it could easily be
coupled to another ERP system, if that need
arose in the future.
Thewessen explains "The technical
implementation was done in two days, including
installation, integration with our ERP and
communication with GS1 DAS. The process of

With Data Sync Direct, ZON can manage various GTINs for the same product, all with
different levels of packaging.
16

LANSA Re vie w


http://www.zon-business.com/en

IBM Systems Magazine, LANSA Review- May 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, LANSA Review- May 2014

IBM Systems Magazine, LANSA Review- May 2014 - LR1
IBM Systems Magazine, LANSA Review- May 2014 - LR2
IBM Systems Magazine, LANSA Review- May 2014 - LR3
IBM Systems Magazine, LANSA Review- May 2014 - LR4
IBM Systems Magazine, LANSA Review- May 2014 - LR5
IBM Systems Magazine, LANSA Review- May 2014 - LR6
IBM Systems Magazine, LANSA Review- May 2014 - LR7
IBM Systems Magazine, LANSA Review- May 2014 - LR8
IBM Systems Magazine, LANSA Review- May 2014 - LR9
IBM Systems Magazine, LANSA Review- May 2014 - LR10
IBM Systems Magazine, LANSA Review- May 2014 - LR11
IBM Systems Magazine, LANSA Review- May 2014 - LR12
IBM Systems Magazine, LANSA Review- May 2014 - LR13
IBM Systems Magazine, LANSA Review- May 2014 - LR14
IBM Systems Magazine, LANSA Review- May 2014 - LR15
IBM Systems Magazine, LANSA Review- May 2014 - LR16
IBM Systems Magazine, LANSA Review- May 2014 - LR17
IBM Systems Magazine, LANSA Review- May 2014 - LR18
IBM Systems Magazine, LANSA Review- May 2014 - LR19
IBM Systems Magazine, LANSA Review- May 2014 - LR20
IBM Systems Magazine, LANSA Review- May 2014 - LR21
IBM Systems Magazine, LANSA Review- May 2014 - LR22
IBM Systems Magazine, LANSA Review- May 2014 - LR23
IBM Systems Magazine, LANSA Review- May 2014 - LR24
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