IBM Systems Magazine, Power Systems - April 2018 - 9
laughing. Then I'll ask, 'Is all your
money under your bed?' 'Is all your
money in the cookie jar?' More
laughter," he says. Eventually, some
serious answers emerge. "I say,
'Where's your money?' and I'll hear,
'My money's in the bank.' I say,
'Why a bank?' Usually the response
is, 'Because it's safe.'
"OK, that's the protected part,"
says Cain. "That's security."
He continues by asking
audience members if they invest
their money, and why. Invariably,
the answers are "yes" and "to
make more money." Then Cain
asks how they access their funds,
and if audience members have
banking apps on their phones. All
the hands go up. This is another
key point in his analogy: People
store their money so it can be
conveniently accessed. Businesses
should likewise handle their data.
Finally, he takes it in a different
direction, inquiring about internet
usage habits. "I'll say, 'How many
of you use Google?' All the hands
go up. 'How many have Facebook?'
Most of the hands go up. 'How
many use Twitter?' 'How many use
Instagram?' I just start naming a
bunch of stuff, and the hands go up.
"Then I'll ask, 'How many of
you pay for Google, Facebook and
everything else?' No hands go
up," Cain says.
But Cain doesn't stop there.
"I say, 'Wait a minute: These
are some of the richest, most
profitable companies in the world.
How are they making money
then?' " he says. "It's because
they're accumulating and using
your data. They're putting your data
to work for them, and you should
do the same with your data."
and business leaders must work
together to create a database
environment that's capable of
fulfilling current and future
But for now, let's consider this
from a technical standpoint.
Clients need to update their
work that generally entails a
combination of modernization
"Most customers-I would
argue 99 percent of them-
For IBM i environments, realizing
maximum value from corporate
data starts with collaboration. IT
ibmsystemsmag.com APRIL 2018 // 9