IBM Systems Magazine, Power Systems - February 2018 - 9

TRENDS

A HUMAN-CENTRIC Approach
IBM Design Thinking leads to an elevated user experience

B

efore design thinking even had a name, innovative companies saw its value.
The premise is straightforward-a product should be designed and built to
meet the users' wants and needs. In 2012, Charlie Hill, IBM Fellow, vice
president, Platform Experience, began working with Phil Gilbert, general manager
for IBM Design, to co-found IBM Design Thinking.
Brett Martin
is a freelance
writer based
in Shakopee,
Minnesota. He's
been writing
about business
and technology
for more than a
decade.

"Design thinking is codified
common sense," Hill says. "It's
common sense to pay attention
to the consumer of the product or
service you are creating."
A distinct characteristic of
design thinking is its highly
collaborative approach.
"One of the principles
I've grown to believe in is
continuous alignment across
the disciplines," Hill says. "This
is embedded in design thinking.
You have more success when
you're one team that has all the

necessary skills and abilities
than multiple teams that are
organized by skills and require a
series of handoffs between them
to get to an outcome. Continuous
collaboration removes risks
and uncertainty, allows faster
innovation and accelerates the
path to quality."

Disciplines
Come Together
While engineers and designers
are trained to have the consumer
in mind, they often work in

silos, with each department
working on its particular task,
then passing off the project to the
next group. By contrast, design
thinking breaks down silos for
cross-department collaboration.
"We come together over the
value and experience we're
trying to create for someone,"
Hill explains. "Design thinking
is distinguished by bringing
multiple disciplines together
to make sense of a complex
problem and to explore solutions
together."

ibmsystemsmag.com FEBRUARY 2018 // 9


http://www.ibmsystemsmag.com

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems - February 2018

Table of Contents
Editor's Desk: From Here to AI
IBM Perspective: Hitting the Infrastructure Wall
Techbits: Breaking the Tape (Record), Plastic Fantastic, A Tale of Five Cities
Trends: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
Partner POV: What I've Learned: 5 lessons from 25 years of IBM i experience
Case Study: It's in the Bag: How Imperial Bag & Paper Co. has eased the growing pains associated with increasing its market share
Cover Story: Optimize Your AI Journey: IBM Power hardware and software streamline deep learning initiatives
Feature 1: Build a Better AI Workflow: Start with a strong foundation
Feature 2: A Plan in Place: Determine which of the 7 levels of buisness continuity is right for you
TECH Showcase: Taking Action on Modernization: Updating computing environments is a manageable task that provides long-term benefits
R&D: Testing Healthcare: IBM Research and partners are focusing on nanoscale cancer testing that could save lives
Solutions: NowYouSign, Power i4 Solutions; Managed Resilience Service, Vision Solutions Inc.
Snapshot: Kevin Fugate
Reference Point - Global Events, Education, Resources for Power Systems
2018 Power Systems Solution Edition Index
IBM Systems Magazine, Power Systems - February 2018 - Intro
IBM Systems Magazine, Power Systems - February 2018 - Cover1
IBM Systems Magazine, Power Systems - February 2018 - Cover2
IBM Systems Magazine, Power Systems - February 2018 - 1
IBM Systems Magazine, Power Systems - February 2018 - Table of Contents
IBM Systems Magazine, Power Systems - February 2018 - 3
IBM Systems Magazine, Power Systems - February 2018 - Editor's Desk: From Here to AI
IBM Systems Magazine, Power Systems - February 2018 - CT1
IBM Systems Magazine, Power Systems - February 2018 - CT2
IBM Systems Magazine, Power Systems - February 2018 - IBM Perspective: Hitting the Infrastructure Wall
IBM Systems Magazine, Power Systems - February 2018 - Techbits: Breaking the Tape (Record), Plastic Fantastic, A Tale of Five Cities
IBM Systems Magazine, Power Systems - February 2018 - 7
IBM Systems Magazine, Power Systems - February 2018 - 8
IBM Systems Magazine, Power Systems - February 2018 - Trends: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
IBM Systems Magazine, Power Systems - February 2018 - Partner POV: What I've Learned: 5 lessons from 25 years of IBM i experience
IBM Systems Magazine, Power Systems - February 2018 - 11
IBM Systems Magazine, Power Systems - February 2018 - Case Study: It's in the Bag: How Imperial Bag & Paper Co. has eased the growing pains associated with increasing its market share
IBM Systems Magazine, Power Systems - February 2018 - 13
IBM Systems Magazine, Power Systems - February 2018 - 14
IBM Systems Magazine, Power Systems - February 2018 - 15
IBM Systems Magazine, Power Systems - February 2018 - 16
IBM Systems Magazine, Power Systems - February 2018 - 17
IBM Systems Magazine, Power Systems - February 2018 - Cover Story: Optimize Your AI Journey: IBM Power hardware and software streamline deep learning initiatives
IBM Systems Magazine, Power Systems - February 2018 - 19
IBM Systems Magazine, Power Systems - February 2018 - 20
IBM Systems Magazine, Power Systems - February 2018 - 21
IBM Systems Magazine, Power Systems - February 2018 - 22
IBM Systems Magazine, Power Systems - February 2018 - 23
IBM Systems Magazine, Power Systems - February 2018 - Feature 1: Build a Better AI Workflow: Start with a strong foundation
IBM Systems Magazine, Power Systems - February 2018 - 25
IBM Systems Magazine, Power Systems - February 2018 - Feature 2: A Plan in Place: Determine which of the 7 levels of buisness continuity is right for you
IBM Systems Magazine, Power Systems - February 2018 - 27
IBM Systems Magazine, Power Systems - February 2018 - 28
IBM Systems Magazine, Power Systems - February 2018 - 29
IBM Systems Magazine, Power Systems - February 2018 - 30
IBM Systems Magazine, Power Systems - February 2018 - 31
IBM Systems Magazine, Power Systems - February 2018 - 32
IBM Systems Magazine, Power Systems - February 2018 - TECH Showcase: Taking Action on Modernization: Updating computing environments is a manageable task that provides long-term benefits
IBM Systems Magazine, Power Systems - February 2018 - 34
IBM Systems Magazine, Power Systems - February 2018 - 35
IBM Systems Magazine, Power Systems - February 2018 - 36
IBM Systems Magazine, Power Systems - February 2018 - 37
IBM Systems Magazine, Power Systems - February 2018 - 38
IBM Systems Magazine, Power Systems - February 2018 - 39
IBM Systems Magazine, Power Systems - February 2018 - 40
IBM Systems Magazine, Power Systems - February 2018 - 41
IBM Systems Magazine, Power Systems - February 2018 - 42
IBM Systems Magazine, Power Systems - February 2018 - R&D: Testing Healthcare: IBM Research and partners are focusing on nanoscale cancer testing that could save lives
IBM Systems Magazine, Power Systems - February 2018 - 44
IBM Systems Magazine, Power Systems - February 2018 - 45
IBM Systems Magazine, Power Systems - February 2018 - 46
IBM Systems Magazine, Power Systems - February 2018 - Solutions: NowYouSign, Power i4 Solutions; Managed Resilience Service, Vision Solutions Inc.
IBM Systems Magazine, Power Systems - February 2018 - Snapshot: Kevin Fugate
IBM Systems Magazine, Power Systems - February 2018 - Cover3
IBM Systems Magazine, Power Systems - February 2018 - Cover4
IBM Systems Magazine, Power Systems - February 2018 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems - February 2018 - 2018 Power Systems Solution Edition Index
IBM Systems Magazine, Power Systems - February 2018 - SE2
IBM Systems Magazine, Power Systems - February 2018 - SE3
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