IBM Systems Magazine, Power Systems - February 2018 - 20

"If you don't incorporate AI in your
business, you will get disrupted."

Improving Client
Experiences
Traditional process-automated
analytics can't keep up with
the flood of data coming into
enterprises today. A different,
cognitive approach is needed, says
Dylan J. Boday, offering manger,
Cognitive Infrastructure. Such an
approach uses algorithms that
continually learn to sift quickly
through the information and derive
value from it, just as humans do.
Enterprises use AI to improve
product design and boost sales.
"Using the massive amounts of
data available, you can make
the right, higher quality product
the end user really wants
and generate the insights to

recommend it when the customer
is searching," Boday notes.
Embarking on the AI journey is
imperative for business success
today. "If you don't incorporate
AI in your business, you will get
disrupted," says El-Hallak.
Applying deep learning adds
intelligence to the analytics
process. It also prevents
enterprise amnesia, which is the
gap between the data created and
insights that are gleaned from the
data. "Throughout this process,
you are getting to know your
clients better and improving client
experiences," he adds.
Applications for leveraging
AI exist across market sectors
due to the tremendous value it

Takeaway
* Artificial intelligence (AI) can help clients
improve product designs and boost sales.
* IBM offers solutions to assist enterprises at
every stage of their AI journey.
* The POWER9 processor is specifically designed
to tackle the demands of AI workloads.

20 // FEBRUARY 2018 ibmsystemsmag.com

provides by improving business
outcomes. Use cases are endless,
including a bank in China using
computer vision to prevent
physical ATM theft by detecting
and signaling an alarm when
a person approaches the ATM
wearing a mask; in media where
entertainment companies use
computer vision to assemble
trailers in hours as opposed to
watching 30 days of footage; and
large steel manufacturers using
deep learning to identify errors
early in the production process,
says El-Hallak.
Threat detection, where AI
applications can search for either
objects or persons of interest,
is a particular use case that will
continue to grow in importance.
With the value of PowerAI and
IBM Power Systems AC922,
these models can be made more
accurate and iterated upon much
faster, Boday says.
Enterprises use many AI models
to improve customer experiences.
A bank employs natural language
processing to assess the tone
and sentiment when a customer
calls. Based on that data, AI uses
another model to serve up the

PHOTOGRAPHY BY MATT CARR

-Adel El-Hallak, director of product management,
IBM Cognitive Systems


http://www.ibmsystemsmag.com

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems - February 2018

Table of Contents
Editor's Desk: From Here to AI
IBM Perspective: Hitting the Infrastructure Wall
Techbits: Breaking the Tape (Record), Plastic Fantastic, A Tale of Five Cities
Trends: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
Partner POV: What I've Learned: 5 lessons from 25 years of IBM i experience
Case Study: It's in the Bag: How Imperial Bag & Paper Co. has eased the growing pains associated with increasing its market share
Cover Story: Optimize Your AI Journey: IBM Power hardware and software streamline deep learning initiatives
Feature 1: Build a Better AI Workflow: Start with a strong foundation
Feature 2: A Plan in Place: Determine which of the 7 levels of buisness continuity is right for you
TECH Showcase: Taking Action on Modernization: Updating computing environments is a manageable task that provides long-term benefits
R&D: Testing Healthcare: IBM Research and partners are focusing on nanoscale cancer testing that could save lives
Solutions: NowYouSign, Power i4 Solutions; Managed Resilience Service, Vision Solutions Inc.
Snapshot: Kevin Fugate
Reference Point - Global Events, Education, Resources for Power Systems
2018 Power Systems Solution Edition Index
IBM Systems Magazine, Power Systems - February 2018 - Intro
IBM Systems Magazine, Power Systems - February 2018 - Cover1
IBM Systems Magazine, Power Systems - February 2018 - Cover2
IBM Systems Magazine, Power Systems - February 2018 - 1
IBM Systems Magazine, Power Systems - February 2018 - Table of Contents
IBM Systems Magazine, Power Systems - February 2018 - 3
IBM Systems Magazine, Power Systems - February 2018 - Editor's Desk: From Here to AI
IBM Systems Magazine, Power Systems - February 2018 - CT1
IBM Systems Magazine, Power Systems - February 2018 - CT2
IBM Systems Magazine, Power Systems - February 2018 - IBM Perspective: Hitting the Infrastructure Wall
IBM Systems Magazine, Power Systems - February 2018 - Techbits: Breaking the Tape (Record), Plastic Fantastic, A Tale of Five Cities
IBM Systems Magazine, Power Systems - February 2018 - 7
IBM Systems Magazine, Power Systems - February 2018 - 8
IBM Systems Magazine, Power Systems - February 2018 - Trends: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
IBM Systems Magazine, Power Systems - February 2018 - Partner POV: What I've Learned: 5 lessons from 25 years of IBM i experience
IBM Systems Magazine, Power Systems - February 2018 - 11
IBM Systems Magazine, Power Systems - February 2018 - Case Study: It's in the Bag: How Imperial Bag & Paper Co. has eased the growing pains associated with increasing its market share
IBM Systems Magazine, Power Systems - February 2018 - 13
IBM Systems Magazine, Power Systems - February 2018 - 14
IBM Systems Magazine, Power Systems - February 2018 - 15
IBM Systems Magazine, Power Systems - February 2018 - 16
IBM Systems Magazine, Power Systems - February 2018 - 17
IBM Systems Magazine, Power Systems - February 2018 - Cover Story: Optimize Your AI Journey: IBM Power hardware and software streamline deep learning initiatives
IBM Systems Magazine, Power Systems - February 2018 - 19
IBM Systems Magazine, Power Systems - February 2018 - 20
IBM Systems Magazine, Power Systems - February 2018 - 21
IBM Systems Magazine, Power Systems - February 2018 - 22
IBM Systems Magazine, Power Systems - February 2018 - 23
IBM Systems Magazine, Power Systems - February 2018 - Feature 1: Build a Better AI Workflow: Start with a strong foundation
IBM Systems Magazine, Power Systems - February 2018 - 25
IBM Systems Magazine, Power Systems - February 2018 - Feature 2: A Plan in Place: Determine which of the 7 levels of buisness continuity is right for you
IBM Systems Magazine, Power Systems - February 2018 - 27
IBM Systems Magazine, Power Systems - February 2018 - 28
IBM Systems Magazine, Power Systems - February 2018 - 29
IBM Systems Magazine, Power Systems - February 2018 - 30
IBM Systems Magazine, Power Systems - February 2018 - 31
IBM Systems Magazine, Power Systems - February 2018 - 32
IBM Systems Magazine, Power Systems - February 2018 - TECH Showcase: Taking Action on Modernization: Updating computing environments is a manageable task that provides long-term benefits
IBM Systems Magazine, Power Systems - February 2018 - 34
IBM Systems Magazine, Power Systems - February 2018 - 35
IBM Systems Magazine, Power Systems - February 2018 - 36
IBM Systems Magazine, Power Systems - February 2018 - 37
IBM Systems Magazine, Power Systems - February 2018 - 38
IBM Systems Magazine, Power Systems - February 2018 - 39
IBM Systems Magazine, Power Systems - February 2018 - 40
IBM Systems Magazine, Power Systems - February 2018 - 41
IBM Systems Magazine, Power Systems - February 2018 - 42
IBM Systems Magazine, Power Systems - February 2018 - R&D: Testing Healthcare: IBM Research and partners are focusing on nanoscale cancer testing that could save lives
IBM Systems Magazine, Power Systems - February 2018 - 44
IBM Systems Magazine, Power Systems - February 2018 - 45
IBM Systems Magazine, Power Systems - February 2018 - 46
IBM Systems Magazine, Power Systems - February 2018 - Solutions: NowYouSign, Power i4 Solutions; Managed Resilience Service, Vision Solutions Inc.
IBM Systems Magazine, Power Systems - February 2018 - Snapshot: Kevin Fugate
IBM Systems Magazine, Power Systems - February 2018 - Cover3
IBM Systems Magazine, Power Systems - February 2018 - Cover4
IBM Systems Magazine, Power Systems - February 2018 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems - February 2018 - 2018 Power Systems Solution Edition Index
IBM Systems Magazine, Power Systems - February 2018 - SE2
IBM Systems Magazine, Power Systems - February 2018 - SE3
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