IBM Systems Magazine, Power Systems - February 2018 - 11
station that delivered the tools
needed to be successful and
conduct trades faster.
"The trading terminal was
extremely successful," Hill says.
"The team was able to go from
an early design state to having
working stations very quickly."
Into Corporate Culture
As IBM clients learn about
design thinking and see the
benefits, they become interested
in applying it to their business,
Hill says. "We are working with
many clients to help them on
their journeys to embrace design
The opportunity extends
beyond employing design
thinking on a given project, he
says. The real opportunity is using
Organizations have options for getting started with IBM Design Thinking.
"Design thinking has generated excellent results, and companies are
now embracing it," says Charlie Hill, IBM Fellow, vice president, Platform
IBM offers a series of courses to help clients apply design thinking to their
business. The courses include a set of practices that can be applied to any
business. Organizations can use the series on their own, or IBM consultants
can provide the information in workshops.
Learn more: ibm.co/2AczH3g and ibm.co/2BlOupX
can benefit from design thinking.
"You're trying to compete for your
consumers' hearts and minds,
whether it's concern with a
product, a service or even simply a
process. If you're not using design
thinking, then you're on a path to
failure," he adds.
it in a scalable way that becomes
part of the corporate culture.
"In the end, if someone is not
getting better value and a better
experience from your products, they
will go elsewhere," Hill points out.
That premise is very broadly
applicable. Almost any project
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ibmsystemsmag.com FEBRUARY 2018 // 11