IBM Systems Magazine, Power Systems - September 2017 - SR9
"Security, making executive and management
board to understand the risks and impact
of a security breach."
also worth talking about-22
percent of participants said they
discussed advertisements seen
in IBM Systems Magazine with
That influence spills into buying decisions. In fact, 53 percent
of respondents said advertisements in IBM Systems Magazine
were "influential" in their IT-related purchasing decisions. And
the vast majority of participants
listed all seven types of content-including industry trends,
education and training, software,
information from ISVs, support
services, tactical tips and product
news-as "useful" when making
Digitization has proven valuable
to readers, and a majority report
they prefer the digital version
of the magazine delivered via
email-63 percent, to be exact
(see Figure 1, page SR 8). When
asked the reason behind this
preference, most respondents
said it was more convenient
and environmentally friendly.
One active reader, Andy Eickstadt, elaborated on the value of
digitization. "I like the electronic
version because I can save the
PDF and put it out on our server
so other people can access it,"
says Eickstadt. "It keeps you on
top of things, especially when
you read it from cover to cover."
Readers turn to the
twice-monthly IBM i and AIX*
EXTRA eNewsletters for technical content (see Figure 2, page
SR 10). In fact, 92 percent of
respondents want to see tips and
techniques, while 85 percent
look for more technical information and 54 percent want to see
more content regarding education, skills and training.
Results of 2017
Power Systems Readership Survey
Tuesday, October 31 | 10 PT / Noon CT / 1 ET
The results of the 2017 IBM Systems Magazine readership survey are in. This year, our readers responded to
questions that covered personal demographics,
IT infrastructure, budgets, wish lists and more.
We even asked: "What keeps you up at night?"
Hear what your peers had to say and receive an exclusive glimpse into what invigorates their days and
disrupts their nights.
Register Today: webcasts.com/ibmsystemsmag
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ibmsystemsmag.com SEPTEMBER 2017 // SR 9