IBM Systems Magazine, Power Systems - September 2017 - SR8
IBM Systems Magazine readers
hold a variety of job titles: 41
percent are IT staff members, 23
percent work in IT management
and 14 percent work as systems
analysts. With their extensive
IT and programming knowledge, the majority of readers are
involved with purchasing decisions within their organizations:
62 percent determine the need
for specific products, 60 percent recommend purchases and
57 percent are responsible for
defining product features. Moreover, 50 percent of respondents
indicated they've used information from the magazine to
support technical recommendations to business-line executives,
and 59 percent visit ibm.com for
more product information.
Readers also found value in
business partners' marketing
efforts. In fact, 50 percent of
respondents reported they have
visited a business partner's
website after seeing the URL in
Figure 1: How would you prefer to receive IBM Systems Magazine?
Hard copy by mail
Digital version via
app on your tablet
an advertisement, 38 percent
of participants said they clickthrough to view advertised
videos and 35 percent said they
registered for or attended a
webinar after viewing an advertisement for that educational
event in IBM Systems Magazine.
Effective advertisements are
"Talent. There is too much
variety in technology for us to stay
on top of all the technology we
want to use."
-Ed Waldschmidt, IT Project Manager at
PHD Inc. and an adjunct professor at
ILLUSTRATION BY PAUL HOPPE
If you could meet anyone, living or dead, who would it be?
Top three answers: Jesus, Abraham Lincoln and Albert Einstein.
IBM Systems Magazine
asked readers a series
of random questions to
paint a clearer picture
of their hobbies and
SR 8 // SEPTEMBER 2017 ibmsystemsmag.com