IBM Systems Magazine, Power Systems - May 2017 - 56
X ANTHONY ENGLISH
Photography by James Horan
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NAME: Anthony English TITLE: CEO COMPANY NAME: IT Down Under COMPANY'S FUNCTION: Marketing for IT service providers
HEADQUARTERS: Sydney YEARS IN IT: 27
The biggest challenge our data
center is facing today is silos.
Businesses are struggling to get
integration between applications.
The next big thing for my
business will be showing small
business owners how to look at their
market and pricing with fresh eyes.
My favorite IBM product is
IBM Watson* technology. I love
the way it can help pretty much
any business identify where its
biggest market impact can be.
If I weren't in IT, I'd want to
speak and write about the
psychology of decision-making.
My favorite musical artist is
Wolfgang Amadeus Mozart.
My favorite activity outside of
work is playing with Legos with
my little children.
If money were no object, the
one thing I'd purchase is some
system that could make people
listen, understand and remember
the first time, every time.
My guilty pleasure is watching
cricket. It's almost impossible to
explain to someone not born into
a cricketing country.
My favorite or most impacting
book is Jane Austen's "Pride
and Prejudice." It gave me great
insight into how first impressions
can be completely wrong.
IMAGINE YOUR FACE HERE!
If I were stuck on a desert
island, the one item I'd want is
a guide to cooking for dummies.
The trends affecting my
work are outsourcing and the
breakdown of communications
The favorite part of my day
is early morning when the world
The business skill I'd most
like to acquire or improve is
converting conversations into
business. I'm fine with engaging
small business owners but could
sharpen up my skills on translating that into sales.
My greatest mentor has
been Brennan Dunn, who offers
amazing advice for freelancers on
how to connect technical skills
into business outcomes.
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56 // MAY 2017 ibmsystemsmag.com