IBM Systems Magazine, Power Systems - April 2017 - 7
Can Linux unlock the full potential of enterprise applications?
o plan for the future, we must understand how the past shaped the present.
Take Earnest Elmo Calkins, for example. He was an American advertising
executive, a pioneer in buying behavior and the innovator behind consumer
engineering, the principle of replacing rather than reusing, repairing or repurposing
products. That idea encouraged U.S. consumers to buy their country out of the Great
Depression, but the concept of built-in obsolescence endures, especially in IT.
is the product
Enterprises today are challenged
by demands to move faster,
deliver more and respond to
digital business needs. Staying
relevant in a rapidly changing
landscape can be difficult
for many organizations, but
it's especially difficult for
enterprises. An enterprise's
size and typical infrastructure
reduces its capacity to implement
swift, effective change and
So, should enterprises follow
Calkins' principle and junk
long-established hardware and
systems-particularly the older
platforms-and start over?
Not so fast. A little engineering can repurpose
to uncover their enduring value
and enable them for the future.
For developers and IT managers,
the right change can transform
challenges into opportunities
that keep the business ahead of
Enterprise IT generally adapts to
pressure. But the pace of change in
the software delivery cycle is lowering entry barriers and now favors
new market entrants: smaller,
more agile software startups that
take their open-source and cloud
solutions to market faster than
unwieldy enterprises. This is natural selection, IT-style.
To fight back, successful
enterprises must align their
competitive advantage to new
software delivery practices and
ibmsystemsmag.com APRIL 2017 // 7