IBM Systems Magazine, Power Systems - November 2016 - 27

TECH SHOWCASE
SPONSORED ADVERTISING CONTENT

Enterprise Apps:
Ready for Digital
Business
Red Hat, SUSE or Ubuntu. They
can all run on open-architecture
servers, such as the POWER8
processor. Even companies that
have invested in AIX* technology can integrate with Linux
servers while leveraging their
existing investments.

Suitable Solutions
Some companies choose a public
cloud provider, while others
select a private cloud environment. In a 2014 Linux Foundation survey (bit.ly/2bVCqyp), 75
percent of enterprise companies
reported the Linux OS as their
primary cloud platform.
To maximize business value,
enterprises must leverage
existing systems investments
and integrate them into the
cloud structure.
A hybrid environment can also
help an enterprise scale because
it can take data from different
resource points throughout the
public cloud, including business
partners and customers, and
integrate them seamlessly with
internal on-site applications,
which reside behind the company firewall.

Embracing Big Data
Another area of growth is big
data. When optimized, expanding
companies can uncover new
ways to engage with their target

customers. The information also
helps companies understand who
their customers are and what they
need, which can help increase
sales. But these organizations will
need to quickly capture and act
on great quantities of information.
For many of these organizations,
an optimized Linux platform is
key to achieving this objective.
According to an IBM Watson*
blog post (ibm.co/2bdXUZt), a
specialty sports manufacturer
uses big data to produce 900
types of skis that match its customers' personalities, preferences
and even the current weather
and snow conditions. Not only
does this type of specificity help
the manufacturer serve customer
needs, but it also helps keep
inventory costs low.
Enterprises that embrace
analytics to learn who their
customers are can gain an advantage over their competitors. But
these analytical applications will
require more computing power.
"Processing large amounts of
data is where companies are
headed. The goal will be to
eliminate data flow bottlenecks,"
Clabby says.
Hybrid cloud solutions can
help companies optimize this
strategy to better serve customers.
So, companies can use the cloud
to control infrastructure costs and
also broaden the ways it can be

Learn More
The Open Source POWER Availability Tool searches opensource packages available on the IBM POWER architecture:
ibm.co/2cF04zI
Read a blog post on Linux on Power resources:
bit.ly/2bJnFjT

Ever wonder what drives business
success? What powers that engine
underpinning everyday consumer
services? Whether reviewing a bank
statement, booking that next vacation
or getting an early jump on holiday
shopping, enterprise apps play a key
role in those daily activities.
They're always on and core to
a company's operation-it's their
secret sauce and their competitive
advantage. But these systems are
often hidden from customer view
and left to run with little maintenance
or future improvement.
Today's digital economy requires
a new plan to outpace the competition and meet new customer
demands. Business must modernize
quickly and without compromising
operations. IT must deliver this innovation, preserve existing business IP and
embrace new technologies including
Eclipse, Linux* and Java* VM.
Considered the engine of business,
enterprise COBOL apps can now be
easily modernized to meet future
business needs-without added cost
or risk. The right tools and expertise,
as well as the right strategy, ensure
enterprise apps are ready for future
opportunity and for digital business.

Ed Airey
Senior Solutions Marketing Director,
Micro Focus
Ed is responsible for the company's
COBOL and mainframe technology
lines. He represents the products and
brands in the market, working closely
with customers, partners, analysts
and press.
NOVEMBER 2016 // 27


http://ibm.co/2bdXUZt http://www.bit.ly/2bVCqyp http://ibm.co/2cF04zI http://www.bit.ly/2bJnFjT

IBM Systems Magazine, Power Systems - November 2016

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems - November 2016

Table of Contents
Editor's Desk: Mapping It Out
Techbits: Data Speeds Illness Investigations
Infographic: Separating Bioparticles at the Nanoscale for Early Disease Detection
Partner Pov: 8 Principles of the Innovator's Way
Case Study: Sparking Modernization: Arkansas Electric Cooperatrive Corp. Charges Up Its Workforce and RPG Applications to Embrance New Technology
Cover Story: Power in the Cloud: IBM Delivers Power Enterprise Systems for Cloud-Computing Environments
Feature: What's Next: Power9: IBM Unveils a New Architecture for the Microprocessor and Shares What's on the Horizon
Tech Showcase: A Guide to Linux Adoption: Tips for Optimizing Linux Workloads and Improving Deployment Ecnomics
Currents: We Hear You: Client Needs Drive Recent AIX 7.2 Release
Focus on Storage: Fast Storage Made Simple: Rev Up Your Cloud With IBM Flashsystem A9000
R&D: Move Along: IBM Research and Partners Help Traffic Run Smoothly in Madrid
Solutions: Profound Ui 5.5, Profound Logic Software; Staruery Suite 5.0, Symtrax
Snapshot: Alan Fulton
Reference Point - Global Events, Education, Resources for Power Systems
2016 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems - November 2016 - 1
IBM Systems Magazine, Power Systems - November 2016 - Cover1
IBM Systems Magazine, Power Systems - November 2016 - Cover2
IBM Systems Magazine, Power Systems - November 2016 - 1
IBM Systems Magazine, Power Systems - November 2016 - Table of Contents
IBM Systems Magazine, Power Systems - November 2016 - 3
IBM Systems Magazine, Power Systems - November 2016 - Editor's Desk: Mapping It Out
IBM Systems Magazine, Power Systems - November 2016 - 5
IBM Systems Magazine, Power Systems - November 2016 - Techbits: Data Speeds Illness Investigations
IBM Systems Magazine, Power Systems - November 2016 - BB1
IBM Systems Magazine, Power Systems - November 2016 - BB2
IBM Systems Magazine, Power Systems - November 2016 - Infographic: Separating Bioparticles at the Nanoscale for Early Disease Detection
IBM Systems Magazine, Power Systems - November 2016 - Partner Pov: 8 Principles of the Innovator's Way
IBM Systems Magazine, Power Systems - November 2016 - 9
IBM Systems Magazine, Power Systems - November 2016 - Case Study: Sparking Modernization: Arkansas Electric Cooperatrive Corp. Charges Up Its Workforce and RPG Applications to Embrance New Technology
IBM Systems Magazine, Power Systems - November 2016 - 11
IBM Systems Magazine, Power Systems - November 2016 - 12
IBM Systems Magazine, Power Systems - November 2016 - 13
IBM Systems Magazine, Power Systems - November 2016 - Cover Story: Power in the Cloud: IBM Delivers Power Enterprise Systems for Cloud-Computing Environments
IBM Systems Magazine, Power Systems - November 2016 - 15
IBM Systems Magazine, Power Systems - November 2016 - 16
IBM Systems Magazine, Power Systems - November 2016 - 17
IBM Systems Magazine, Power Systems - November 2016 - Feature: What's Next: Power9: IBM Unveils a New Architecture for the Microprocessor and Shares What's on the Horizon
IBM Systems Magazine, Power Systems - November 2016 - 19
IBM Systems Magazine, Power Systems - November 2016 - 20
IBM Systems Magazine, Power Systems - November 2016 - 21
IBM Systems Magazine, Power Systems - November 2016 - Tech Showcase: A Guide to Linux Adoption: Tips for Optimizing Linux Workloads and Improving Deployment Ecnomics
IBM Systems Magazine, Power Systems - November 2016 - 23
IBM Systems Magazine, Power Systems - November 2016 - 24
IBM Systems Magazine, Power Systems - November 2016 - 25
IBM Systems Magazine, Power Systems - November 2016 - 26
IBM Systems Magazine, Power Systems - November 2016 - 27
IBM Systems Magazine, Power Systems - November 2016 - 28
IBM Systems Magazine, Power Systems - November 2016 - 29
IBM Systems Magazine, Power Systems - November 2016 - Currents: We Hear You: Client Needs Drive Recent AIX 7.2 Release
IBM Systems Magazine, Power Systems - November 2016 - 31
IBM Systems Magazine, Power Systems - November 2016 - Focus on Storage: Fast Storage Made Simple: Rev Up Your Cloud With IBM Flashsystem A9000
IBM Systems Magazine, Power Systems - November 2016 - 33
IBM Systems Magazine, Power Systems - November 2016 - 34
IBM Systems Magazine, Power Systems - November 2016 - 35
IBM Systems Magazine, Power Systems - November 2016 - 36
IBM Systems Magazine, Power Systems - November 2016 - R&D: Move Along: IBM Research and Partners Help Traffic Run Smoothly in Madrid
IBM Systems Magazine, Power Systems - November 2016 - 38
IBM Systems Magazine, Power Systems - November 2016 - Solutions: Profound Ui 5.5, Profound Logic Software; Staruery Suite 5.0, Symtrax
IBM Systems Magazine, Power Systems - November 2016 - Snapshot: Alan Fulton
IBM Systems Magazine, Power Systems - November 2016 - Cover3
IBM Systems Magazine, Power Systems - November 2016 - Cover4
IBM Systems Magazine, Power Systems - November 2016 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems - November 2016 - 2016 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems - November 2016 - SE2
IBM Systems Magazine, Power Systems - November 2016 - SE3
IBM Systems Magazine, Power Systems - November 2016 - SE4
IBM Systems Magazine, Power Systems - November 2016 - SE5
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