IBM Systems Magazine, Power Systems - July 2014 - 16

be seeking out Power technology
to scale out their cloud infrastructure, whether it's public, private
or hybrid. With POWER8 technology, IBM has made a huge leap
forward in cloud by enhancing the
architecture to meet the demands
of the latest scale-out applications,
such as data analytics, enabling a
massive growth in the ecosystem
by moving to little endian support
and by designing new processors
that are cost-competitive alternatives for cloud applications.
Miranda: Power customers take
full advantage of the architecture.
With POWER8 technology, the
number of threads per core has
increased, improving upon the
last generation and benefiting
compute-intensive workloads like
big data, business analytics, highly
scaled cloud applications and
extreme Java* workloads.

ISM: How has IBM's investment
affected interest in Linux?
Miranda: It's always a benefit to
have additional drivers behind
Linux adoption. While we can't
point to any specific numbers,
IBM's support of Linux can only
help the ecosystem as a whole.
Dolen: IBM's investment in Linux
has been a major factor influencing open solutions in the market.
IBM's support of Ubuntu shows
that it's serious about being an
open-systems leader in the cloud.
Clients and ecosystem providers
alike are responding as evidenced
by the numbers joining the
OpenPOWER Foundation.
Quairoli: IBM's investment has
caused the interest in Power and
Linux to explode. We're seeing it
all over the world, including North
America, South Africa, China,
Korea and Brazil.

ISM: What changes have you
seen in demand for big data
and analytics capabilities?
Quairoli: We're seeing success on
Power Systems servers for analytics and big data because the
system of record has been running
on DB2* on AIX* or Oracle on AIX.
Customers want to get the same
performance and capabilities that
they see on the Power platform,
but the applications are only
available on Linux. Fortunately,
Linux opens up a broad portfolio
of applications for enterprises that
depend on POWER*.
Miranda: Big data and analytics
are growing and have become critical for many industries. It's helping
companies make better decisions.
Dolen: Canonical sees big data
and analytics as a core business
solution for many of our enterprise customers, such as those
in finance and healthcare. These
new workloads require scale-out
and cloud capabilities. We are also
seeing a need of speed and for customers to quickly deploy cloud.

ISM: Has the POWER8 release
affected Linux demand?
Dolen: The POWER8 launch takes
Power technology into the scaleout area, and that opens up choice
for customers, particularly for
deploying cloud solutions. We've
been seeing many requests from
customers who are interested in
deploying Ubuntu on POWER8.
Quairoli: POWER8 is able to run
either big endian or little endian,
which creates a great opportunity.
The majority of hardware that's
out there today runs little endian,
whereas Power servers have run
big endian. SUSE, for the first time,
will be releasing a little endian
implementation for IBM Power
when we release SUSE Linux
Enterprise Server 12. With that,
we're going to see more opportunities for ISVs to bring solutions and
workloads to Linux on Power.
ISM: What changes are you
seeing in the enterprise and
the small to midsized business
(SMB) space regarding Linux?

16 // JULY 2014 ibmsystemsmag.com

D

Greenfield is
a term used
to describe a
project that's not
constrained by
prior work.

Big endian and
little endian
are terms that
describe the
order in which
bytes are stored
in computer
memory. Big
endian stores the
"big end" (most
significant value
in the sequence)
first (at the lowest
storage address).
Little endian
stores the "little
end" (least significant value in the
sequence) first.

Miranda: Enterprise CIOs are
pressured to meet the nonstop IT
demand to meet business needs;
so they have to keep looking for
performance, reliability, scalability
and security while keeping investments low, and Linux is ideal for
that. For SMBs, Linux brings down
costs and offers a stronger interoperability with other systems.
Quairoli: We're seeing a lot of
interest from existing AIX enterprise customers who want to add
Linux. Customers are now starting
to understand that the infrastructure and management are different
on Linux than on AIX, and they're
figuring out how it fits. When SMBs
look for more compute capacity
with the same footprint and same
energy usage, IBM and Power technology stand out.
Baker: Enterprises are looking to
support diverse sets of requirements
and those environments need
to be interoperable. Also, enterprises want more agility in their
businesses. They see greenfield
companies that are able to design,
develop and launch services in a
matter of weeks or months and then
are able to scale those services.
Enterprises want to be able to do
that. With Ubuntu and POWER8,
SMBs can now take advantage of
the type of powerful analytics only
available to large corporations with
million-dollar budgets.
ISM: Are you seeing clients in
new industries move to Linux?
If so, which ones and why?
Baker: Media/entertainment has
a lot of excitement regarding Linux
and what cloud technologies such
as Ubuntu and OpenStack can do
for them. How can they deliver a
service to an end user that's going
to be $5 a month cheaper than their
competitors yet more profitable?
We're also seeing strong interest
from traditional carriers with managed services and banking sector
clients now deploying clouds.


http://www.ibmsystemsmag.com

IBM Systems Magazine, Power Systems - July 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems - July 2014

Table of Contents
Editor's Desk: Black thumb
IBM Perspective: Open innovation at its best
Techbits: Watson: your personal shopper
Partner PoV: Your business continuity strategy should focus on recovery, not just backups
Trends: IBM Design brings the best minds from engineering and design to create products that delight users
Cover Story: A Growing Proposition: Roundtable reveals Linux is flourishing on Power Systems
Feature: The Wave of the Future: IBM floods the Linux market with options
Tech Showcase: Why updating applications makes good business sense
Focus on Storage: IBM FlashSystem addresses storage and application performance issues
Open Source: Choosing the best proprietary or open-source applications
Solutions: Galileo Performance Explorer; Power Systems Navigator; X-Analysis V10; Robot/NETWORK Web UI; SafeNet/i 10.11; Reflection 2014; KeyesOverlay and kLink; RSF and RSF-HA 10.0
Snapshot: Randy Wittner
Reference Point - Global Events, Education, Resources for Power Systems
2014 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems - July 2014 - Intro
IBM Systems Magazine, Power Systems - July 2014 - Cover1
IBM Systems Magazine, Power Systems - July 2014 - Cover2
IBM Systems Magazine, Power Systems - July 2014 - 1
IBM Systems Magazine, Power Systems - July 2014 - Table of Contents
IBM Systems Magazine, Power Systems - July 2014 - 3
IBM Systems Magazine, Power Systems - July 2014 - 4
IBM Systems Magazine, Power Systems - July 2014 - Editor's Desk: Black thumb
IBM Systems Magazine, Power Systems - July 2014 - IBM Perspective: Open innovation at its best
IBM Systems Magazine, Power Systems - July 2014 - Techbits: Watson: your personal shopper
IBM Systems Magazine, Power Systems - July 2014 - Partner PoV: Your business continuity strategy should focus on recovery, not just backups
IBM Systems Magazine, Power Systems - July 2014 - 9
IBM Systems Magazine, Power Systems - July 2014 - Trends: IBM Design brings the best minds from engineering and design to create products that delight users
IBM Systems Magazine, Power Systems - July 2014 - 11
IBM Systems Magazine, Power Systems - July 2014 - 12
IBM Systems Magazine, Power Systems - July 2014 - 13
IBM Systems Magazine, Power Systems - July 2014 - Cover Story: A Growing Proposition: Roundtable reveals Linux is flourishing on Power Systems
IBM Systems Magazine, Power Systems - July 2014 - 15
IBM Systems Magazine, Power Systems - July 2014 - 16
IBM Systems Magazine, Power Systems - July 2014 - 17
IBM Systems Magazine, Power Systems - July 2014 - 18
IBM Systems Magazine, Power Systems - July 2014 - 19
IBM Systems Magazine, Power Systems - July 2014 - Feature: The Wave of the Future: IBM floods the Linux market with options
IBM Systems Magazine, Power Systems - July 2014 - 21
IBM Systems Magazine, Power Systems - July 2014 - 22
IBM Systems Magazine, Power Systems - July 2014 - 23
IBM Systems Magazine, Power Systems - July 2014 - 24
IBM Systems Magazine, Power Systems - July 2014 - 25
IBM Systems Magazine, Power Systems - July 2014 - 26
IBM Systems Magazine, Power Systems - July 2014 - Tech Showcase: Why updating applications makes good business sense
IBM Systems Magazine, Power Systems - July 2014 - 28
IBM Systems Magazine, Power Systems - July 2014 - 29
IBM Systems Magazine, Power Systems - July 2014 - 30
IBM Systems Magazine, Power Systems - July 2014 - 31
IBM Systems Magazine, Power Systems - July 2014 - 32
IBM Systems Magazine, Power Systems - July 2014 - 33
IBM Systems Magazine, Power Systems - July 2014 - 34
IBM Systems Magazine, Power Systems - July 2014 - 35
IBM Systems Magazine, Power Systems - July 2014 - 36
IBM Systems Magazine, Power Systems - July 2014 - 37
IBM Systems Magazine, Power Systems - July 2014 - Focus on Storage: IBM FlashSystem addresses storage and application performance issues
IBM Systems Magazine, Power Systems - July 2014 - 39
IBM Systems Magazine, Power Systems - July 2014 - 40
IBM Systems Magazine, Power Systems - July 2014 - 41
IBM Systems Magazine, Power Systems - July 2014 - Open Source: Choosing the best proprietary or open-source applications
IBM Systems Magazine, Power Systems - July 2014 - 43
IBM Systems Magazine, Power Systems - July 2014 - 44
IBM Systems Magazine, Power Systems - July 2014 - Solutions: Galileo Performance Explorer; Power Systems Navigator; X-Analysis V10; Robot/NETWORK Web UI; SafeNet/i 10.11; Reflection 2014; KeyesOverlay and kLink; RSF and RSF-HA 10.0
IBM Systems Magazine, Power Systems - July 2014 - 46
IBM Systems Magazine, Power Systems - July 2014 - 47
IBM Systems Magazine, Power Systems - July 2014 - Snapshot: Randy Wittner
IBM Systems Magazine, Power Systems - July 2014 - Cover3
IBM Systems Magazine, Power Systems - July 2014 - Cover4
IBM Systems Magazine, Power Systems - July 2014 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems - July 2014 - 2014 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems - July 2014 - SE2
IBM Systems Magazine, Power Systems - July 2014 - SE3
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