IBM Systems Magazine, Power Systems Edition - January 2014 - PS15

integrated infrastructure benefits
of PureFlex. Our strategy is to not
only provide our clients with a
complete end-to-end solution to
add value to their business, but
also provide them with choice
reliability and expertise when
deciding on which solution bests
suits their environment.
Q: What are the benefits of
using PureFlex?
A: IBM PureFlex System benefits
include built-in expertise,
integration by design and
a simplified experience for
clients. IBM wanted to create a
system that includes the best
practices, deployment methods
and innovative thinking that
would be contained in the
system and give the system the
intelligence to react to situations.
With integration by design, all
of the hardware and software
components are integrated and
have been tuned and tested in the
lab. This enables clients to deploy
the solutions without having
to rip and replace the existing
infrastructure. As a result, costs
are reduced. With simplified
experience, we wanted to expand
the experience and make it easy
to set up, operate, manage and
upgrade over time.
Q: So, there's a really nice
synergy between PureFlex
and VDI?
A: IBM PureFlex is a perfect fit
for VDI deployments, but clients
can also choose to consolidate
their existing infrastructure on
the same PureFlex System, further
protecting their investment for
the future. With this investment,
a client's IT budget can be used
to support additional innovative
projects. If operational costs
are lower, there's more room
in a client's budget to invest in
projects and initiatives to drive
their business forward while

remaining responsible and
flexible to customers.
Q: What are customers
telling you?
A: We've received great feedback
and had some great customer
success stories this year. Customers
really appreciate the guidance our
reference architecture approach
provides and the benefits of the
PureFlex and Flex System portfolio.
Q: If I'm a CIO preparing a
business case for VDI and
PureSystems, how would I
go about building my case
to convince management to
make the outlay? What benefits
should I highlight? What costsavings examples could I use to
support my case?
A: Sometimes the initial cost of
deploying a VDI solution can be
a bit of an inhibitor for clients.
When building a business case
for approval, clients should look
at the benefits of the hardware
installation, potentially decreasing
operational costs savings and
lowered complexity, but also
highlight the user experience
and business value. If a CIO can
demonstrate to his/her peers
how the user experience can
significantly improve productivity
and efficiency for the workforce,
the discussion for a project's
approval isn't limited to initial
deployment costs only. It's

important to provide a broad view
of the benefits and total costs of
a solution. IBM can help a client
build the business case for their
stakeholders as they move forward
with their approval request.
Q: When choosing a VDI
solution, what does IBM bring
to the table?
A: IBM provides a complete endto-end solution that incorporates
a fantastic portfolio of hardware
designed for the next decade
and provides clients with choice,
reliability and expertise. We offer
flexibility and can support clients
specific business needs. We
provide expertise and guidance
to successfully deploy, install
and manage a client's solution
from the beginning to end. Our
reference architecture approach
helps guide clients to create the
solution best suited for their
environment and reduces risk
of deployment. IBM has a suite
of security applications like
IBM SmartCloud Monitoring
and Endpoint Management that
can enhance the security of the
solution. Clients decide how they
want to approach the hardware,
software, vendors, and services
and can choose what they need.
We'll be there to help them every
step of the way.

Shirley S. Savage is a freelance
writer based in Maine.

Learn More
IBM SmartCloud Desktop Infrastructure Website
http://www-03.ibm.com/systems/virtualization/desktop-virtualization/
IBM Center for Applied Insights, "Achieving success
with a flexible workplace"
http://www-935.ibm.com/services/multimedia/ciw03083usen.pdf

ibmsystemsmag.com JANUARY 2014 // 15


http://www-03.ibm.com/systems/virtualization/desktop-virtualization/ http://www-935.ibm.com/services/multimedia/ciw03083usen.pdf http://www.ibmsystemsmag.com

IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents
Editor's Desk:
Techbits:
Infographic
Partner PoV:
Case Study:
Cover Story:
Feature:
Trends:
Tech Showcase
R&D:
Solutions:
Snapshot:
Reference Point - Global Events, Education, Resources for Power Systems
2014 Power Systems Solution Edition Product Index
PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - Intro
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover1
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover2
IBM Systems Magazine, Power Systems Edition - January 2014 - 1
IBM Systems Magazine, Power Systems Edition - January 2014 - Table of Contents
IBM Systems Magazine, Power Systems Edition - January 2014 - 3
IBM Systems Magazine, Power Systems Edition - January 2014 - 4
IBM Systems Magazine, Power Systems Edition - January 2014 - 5
IBM Systems Magazine, Power Systems Edition - January 2014 - Editor's Desk:
IBM Systems Magazine, Power Systems Edition - January 2014 - Techbits:
IBM Systems Magazine, Power Systems Edition - January 2014 - Infographic
IBM Systems Magazine, Power Systems Edition - January 2014 - 9
IBM Systems Magazine, Power Systems Edition - January 2014 - Partner PoV:
IBM Systems Magazine, Power Systems Edition - January 2014 - 11
IBM Systems Magazine, Power Systems Edition - January 2014 - Case Study:
IBM Systems Magazine, Power Systems Edition - January 2014 - 13
IBM Systems Magazine, Power Systems Edition - January 2014 - 14
IBM Systems Magazine, Power Systems Edition - January 2014 - 15
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover Story:
IBM Systems Magazine, Power Systems Edition - January 2014 - 17
IBM Systems Magazine, Power Systems Edition - January 2014 - 18
IBM Systems Magazine, Power Systems Edition - January 2014 - 19
IBM Systems Magazine, Power Systems Edition - January 2014 - 20
IBM Systems Magazine, Power Systems Edition - January 2014 - 21
IBM Systems Magazine, Power Systems Edition - January 2014 - Feature:
IBM Systems Magazine, Power Systems Edition - January 2014 - 23
IBM Systems Magazine, Power Systems Edition - January 2014 - 24
IBM Systems Magazine, Power Systems Edition - January 2014 - 25
IBM Systems Magazine, Power Systems Edition - January 2014 - 26
IBM Systems Magazine, Power Systems Edition - January 2014 - 27
IBM Systems Magazine, Power Systems Edition - January 2014 - 28
IBM Systems Magazine, Power Systems Edition - January 2014 - Tech Showcase
IBM Systems Magazine, Power Systems Edition - January 2014 - 30
IBM Systems Magazine, Power Systems Edition - January 2014 - 31
IBM Systems Magazine, Power Systems Edition - January 2014 - 32
IBM Systems Magazine, Power Systems Edition - January 2014 - 33
IBM Systems Magazine, Power Systems Edition - January 2014 - 34
IBM Systems Magazine, Power Systems Edition - January 2014 - 35
IBM Systems Magazine, Power Systems Edition - January 2014 - Trends:
IBM Systems Magazine, Power Systems Edition - January 2014 - 37
IBM Systems Magazine, Power Systems Edition - January 2014 - 38
IBM Systems Magazine, Power Systems Edition - January 2014 - 39
IBM Systems Magazine, Power Systems Edition - January 2014 - R&D:
IBM Systems Magazine, Power Systems Edition - January 2014 - 41
IBM Systems Magazine, Power Systems Edition - January 2014 - 42
IBM Systems Magazine, Power Systems Edition - January 2014 - 43
IBM Systems Magazine, Power Systems Edition - January 2014 - Solutions:
IBM Systems Magazine, Power Systems Edition - January 2014 - 45
IBM Systems Magazine, Power Systems Edition - January 2014 - 46
IBM Systems Magazine, Power Systems Edition - January 2014 - 47
IBM Systems Magazine, Power Systems Edition - January 2014 - Snapshot:
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover3
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover4
IBM Systems Magazine, Power Systems Edition - January 2014 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - January 2014 - 2014 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems Edition - January 2014 - SE2
IBM Systems Magazine, Power Systems Edition - January 2014 - SE3
IBM Systems Magazine, Power Systems Edition - January 2014 - PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - PS2
IBM Systems Magazine, Power Systems Edition - January 2014 - PS3
IBM Systems Magazine, Power Systems Edition - January 2014 - PS4
IBM Systems Magazine, Power Systems Edition - January 2014 - PS5
IBM Systems Magazine, Power Systems Edition - January 2014 - PS6
IBM Systems Magazine, Power Systems Edition - January 2014 - PS7
IBM Systems Magazine, Power Systems Edition - January 2014 - PS8
IBM Systems Magazine, Power Systems Edition - January 2014 - PS9
IBM Systems Magazine, Power Systems Edition - January 2014 - PS10
IBM Systems Magazine, Power Systems Edition - January 2014 - PS11
IBM Systems Magazine, Power Systems Edition - January 2014 - PS12
IBM Systems Magazine, Power Systems Edition - January 2014 - PS13
IBM Systems Magazine, Power Systems Edition - January 2014 - PS14
IBM Systems Magazine, Power Systems Edition - January 2014 - PS15
IBM Systems Magazine, Power Systems Edition - January 2014 - PS16
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