IBM Systems Magazine, Power Systems Edition - January 2014 - 38

TRENDS

says. "When a new subscriber
comes online for China Mobile,
that single subscriber can
generate two terabytes during
the first year alone-and China
Mobile has well over 700 million
subscribers. You don't have to
be great at math to know that all
comes out to a huge number."
It's in that kind of emerging
market environment that
PowerLinux servers thrived last
year, according to Bryan. He
says China Mobile initially used
Intel x86 technologies provided
by other vendors to perform
compute-intensive, big data
tasks like performing customer
behavior analysis and crunching
that data against customer call
records. They would use that
data, in turn, to improve overall
customer service and satisfaction
and better target marketing and
demand generation.
"We went in with our
Power Systems servers running
Linux-PowerLinux-on some
smaller clusters as a proof of
concept," Bryan says. "Right
away, we were able to do sorts
and queries 4.6 times faster
and 8.5 times faster than what
they were able to do in their
Intel environments. PowerLinux
servers were just that much
better."

On the Homefront

For China Mobile,
PowerLinux sorts

4.6x
faster than Intel
and queries

8.5x
faster than Intel

"When we talk about more
established markets, like in
the United States and even
Europe, the clients tend to be
more evolved when it comes to
their IT environments," Bryan
says. "They're usually more
focused on IT optimization and
efficiencies, and they're a bit
further along in their Linux
adoption. These kinds of clients
are interested in new and
emerging Linux workloads they
can leverage to improve their
operations. Of course, they're
also interested in big data
analytics, although they tend to
leverage those workloads a bit
differently than in China."
The challenge on the domestic
front, according to Bryan, is
to convince clients to consider
PowerLinux servers as an

"When a new subscriber
comes online for China
Mobile, that single subscriber
can generate two terabytes
during the first year alone-
and China Mobile has well
over 700 million subscribers."
-Chuck Bryan, IBM global Power entry and
Linux team leader

While the most notable and
lucrative wins have been in
China and emerging markets,
the PowerLinux portfolio
has realized success in more
established markets as well.
PowerLinux servers are
ideally suited to the kind of IT
infrastructure build-out scenarios
common to Chinese businesses
like China Mobile, but they also
make solid plays in more mature
IT infrastructures, although
the servers often play slightly
different computing roles.
38 // JANUARY 2014 ibmsystemsmag.com

alternative to x86 machines,
which have been the de facto
standard for so long they're
ubiquitous in most data centers.
Once clients can be enticed to
experiment with PowerLinux
servers and they learn how pricecompetitive the platforms are,
then real PowerLinux traction
will be realized in domestic
markets and in Europe.

"When that happens, I believe
PowerLinux servers will become a
huge player," Bryan says.

Betting Big (Again) on Tux
Just as IBM's Linux push in the
early 2000s was boosted in no
small part by IBM investing more
than $1 billion in developing,
promoting and marketing
the operating system, so too,
today, are PowerLinux servers
benefiting from IBM investments
and the investments of other
companies and groups interested
in pushing Linux even further
into the IT marketplace.
During LinuxCon in New
Orleans last September, for
example, IBM pledged another
$1 billion over the next few years
specifically to promote Linux
development in big data and
cloud-based applications on
Power Systems servers. This move
comes ahead of the anticipated
release of POWER8* chips slated
for later this year, which will
undoubtedly find their way onto
the PowerLinux portfolio in the
not-too-distant future.
Further, as part of its investment, IBM is looking to port
the Linux kernel-based virtual
machine (KVM) hypervisor to
the Power architecture and
PowerLinux servers, which is itself
a declarative move into the x86
space, since KVM was previously
exclusive to x86 architectures.
In August, IBM also announced
plans to form the OpenPOWER
Consortium in collaboration
with Google, NVIDIA, Mellanox,
Tyan and others. The consortium
is dedicated to an open development alliance, making the
POWER* hardware and software
openly available for customization, potentially leading to new
types of server architectures and
computing workloads.
Further still, there's an ongoing
IBM effort to establish a worldwide


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IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents
Editor's Desk:
Techbits:
Infographic
Partner PoV:
Case Study:
Cover Story:
Feature:
Trends:
Tech Showcase
R&D:
Solutions:
Snapshot:
Reference Point - Global Events, Education, Resources for Power Systems
2014 Power Systems Solution Edition Product Index
PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - Intro
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover1
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover2
IBM Systems Magazine, Power Systems Edition - January 2014 - 1
IBM Systems Magazine, Power Systems Edition - January 2014 - Table of Contents
IBM Systems Magazine, Power Systems Edition - January 2014 - 3
IBM Systems Magazine, Power Systems Edition - January 2014 - 4
IBM Systems Magazine, Power Systems Edition - January 2014 - 5
IBM Systems Magazine, Power Systems Edition - January 2014 - Editor's Desk:
IBM Systems Magazine, Power Systems Edition - January 2014 - Techbits:
IBM Systems Magazine, Power Systems Edition - January 2014 - Infographic
IBM Systems Magazine, Power Systems Edition - January 2014 - 9
IBM Systems Magazine, Power Systems Edition - January 2014 - Partner PoV:
IBM Systems Magazine, Power Systems Edition - January 2014 - 11
IBM Systems Magazine, Power Systems Edition - January 2014 - Case Study:
IBM Systems Magazine, Power Systems Edition - January 2014 - 13
IBM Systems Magazine, Power Systems Edition - January 2014 - 14
IBM Systems Magazine, Power Systems Edition - January 2014 - 15
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover Story:
IBM Systems Magazine, Power Systems Edition - January 2014 - 17
IBM Systems Magazine, Power Systems Edition - January 2014 - 18
IBM Systems Magazine, Power Systems Edition - January 2014 - 19
IBM Systems Magazine, Power Systems Edition - January 2014 - 20
IBM Systems Magazine, Power Systems Edition - January 2014 - 21
IBM Systems Magazine, Power Systems Edition - January 2014 - Feature:
IBM Systems Magazine, Power Systems Edition - January 2014 - 23
IBM Systems Magazine, Power Systems Edition - January 2014 - 24
IBM Systems Magazine, Power Systems Edition - January 2014 - 25
IBM Systems Magazine, Power Systems Edition - January 2014 - 26
IBM Systems Magazine, Power Systems Edition - January 2014 - 27
IBM Systems Magazine, Power Systems Edition - January 2014 - 28
IBM Systems Magazine, Power Systems Edition - January 2014 - Tech Showcase
IBM Systems Magazine, Power Systems Edition - January 2014 - 30
IBM Systems Magazine, Power Systems Edition - January 2014 - 31
IBM Systems Magazine, Power Systems Edition - January 2014 - 32
IBM Systems Magazine, Power Systems Edition - January 2014 - 33
IBM Systems Magazine, Power Systems Edition - January 2014 - 34
IBM Systems Magazine, Power Systems Edition - January 2014 - 35
IBM Systems Magazine, Power Systems Edition - January 2014 - Trends:
IBM Systems Magazine, Power Systems Edition - January 2014 - 37
IBM Systems Magazine, Power Systems Edition - January 2014 - 38
IBM Systems Magazine, Power Systems Edition - January 2014 - 39
IBM Systems Magazine, Power Systems Edition - January 2014 - R&D:
IBM Systems Magazine, Power Systems Edition - January 2014 - 41
IBM Systems Magazine, Power Systems Edition - January 2014 - 42
IBM Systems Magazine, Power Systems Edition - January 2014 - 43
IBM Systems Magazine, Power Systems Edition - January 2014 - Solutions:
IBM Systems Magazine, Power Systems Edition - January 2014 - 45
IBM Systems Magazine, Power Systems Edition - January 2014 - 46
IBM Systems Magazine, Power Systems Edition - January 2014 - 47
IBM Systems Magazine, Power Systems Edition - January 2014 - Snapshot:
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover3
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover4
IBM Systems Magazine, Power Systems Edition - January 2014 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - January 2014 - 2014 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems Edition - January 2014 - SE2
IBM Systems Magazine, Power Systems Edition - January 2014 - SE3
IBM Systems Magazine, Power Systems Edition - January 2014 - PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - PS2
IBM Systems Magazine, Power Systems Edition - January 2014 - PS3
IBM Systems Magazine, Power Systems Edition - January 2014 - PS4
IBM Systems Magazine, Power Systems Edition - January 2014 - PS5
IBM Systems Magazine, Power Systems Edition - January 2014 - PS6
IBM Systems Magazine, Power Systems Edition - January 2014 - PS7
IBM Systems Magazine, Power Systems Edition - January 2014 - PS8
IBM Systems Magazine, Power Systems Edition - January 2014 - PS9
IBM Systems Magazine, Power Systems Edition - January 2014 - PS10
IBM Systems Magazine, Power Systems Edition - January 2014 - PS11
IBM Systems Magazine, Power Systems Edition - January 2014 - PS12
IBM Systems Magazine, Power Systems Edition - January 2014 - PS13
IBM Systems Magazine, Power Systems Edition - January 2014 - PS14
IBM Systems Magazine, Power Systems Edition - January 2014 - PS15
IBM Systems Magazine, Power Systems Edition - January 2014 - PS16
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