IBM Systems Magazine, Power Systems Edition - January 2014 - 18

Q: What trends do you see
emerging for 2014?
A: I see some clear trends going
forward, starting with the survey
of the C-suite that IBM does every
couple of years. I find it fascinating
that once again this year, CEOs are
pointing to technology as the top
external driving force shaping their
businesses.
When CEOs say technology,
they aren't talking about the
circuitry; they're talking about
technology in the broader sense.
They're concerned about analytics
and the data that drives it. Data
is their natural resource. They
are all trying to manage, store
and get better insights out of it.
They're also talking about the role
the cloud is going to play in their
infrastructure-whether it be on
premise, off premise or a hybrid
environment of some sort. Security,
of course, is always top of mind as
they're constantly under attack.
They're also considering the roles
that mobile and social play for their
business. So it's a broad definition
of technology. Clearly, technology is
affecting the way CEOs think about
their businesses in the rapidly
changing world in which we live.
It's a cross of analytics, data, cloud,
security, mobile and social that are
fundamentally shaping the way
enterprises look to the future.
Q: Why are big data and
analytics so important?
A: Data can affect top-line revenue
and line profit, so it's critical,
and analytics removes some of
the complexity. First, there's the
volume aspect. Companies are
getting bombarded with data from
a variety of sources. They want to
use data to be smarter about how
they engage with their clients,
just like we do at IBM. That data is
coming at them fast and in many
different ways, and they need
to create a personalized client
experience based on that data.

"Power is a strong, enduring platform and one
that is going to continue to provide phenomenal
innovations to businesses and organizations
around the world."
-Doug Balog, general manager, IBM Power Systems

I don't know about you, but when I get contacted
by a company that I already have a relationship
with but they are selling to me as though I don't
have a relationship with them, I find that personally
disappointing. Every client we work with wants to
take advantage of all this data they have-all of this
insight they have-about their clients. They want to
bring it together and use it to create a much more
personalized client experience. By doing that, they
fundamentally believe, like we do, that it drives more
business for them.
Q: Where do you see cloud fitting in?
A: Cloud is obviously a set of technologies, but it's
also a way in which companies are thinking about
their business from the services perspective and
what they want to deliver and receive-regardless of
whether it's on premise or off premise. Businesses
are always making choices in terms of whether
they run equipment themselves, bring in resources
to manage it, or outsource it. Cloud introduces
a whole new set of choices they can make. Its
promise is to get greater efficiencies, greater scale,

18 // JANUARY 2014 ibmsystemsmag.com

greater security. Nobody wants
to move to the cloud and be less
secure; they want to get greater
security. Now, when we look at
the Power* platform-whether in
the context of analytics like we
just discussed or in the context of
cloud capabilities-we see a great
option. Power Systems servers
can and will play a big role in
cloud because of their advanced
virtualization, high levels of
efficiency, scalability and security.
Q: We don't talk much
about security anymore.
What do you think makes
Power Systems security
different or important?
A: We should be talking about
security. Certainly the market is
talking about security. Just read
the headlines and you'll see that


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IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - January 2014

Table of Contents
Editor's Desk:
Techbits:
Infographic
Partner PoV:
Case Study:
Cover Story:
Feature:
Trends:
Tech Showcase
R&D:
Solutions:
Snapshot:
Reference Point - Global Events, Education, Resources for Power Systems
2014 Power Systems Solution Edition Product Index
PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - Intro
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover1
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover2
IBM Systems Magazine, Power Systems Edition - January 2014 - 1
IBM Systems Magazine, Power Systems Edition - January 2014 - Table of Contents
IBM Systems Magazine, Power Systems Edition - January 2014 - 3
IBM Systems Magazine, Power Systems Edition - January 2014 - 4
IBM Systems Magazine, Power Systems Edition - January 2014 - 5
IBM Systems Magazine, Power Systems Edition - January 2014 - Editor's Desk:
IBM Systems Magazine, Power Systems Edition - January 2014 - Techbits:
IBM Systems Magazine, Power Systems Edition - January 2014 - Infographic
IBM Systems Magazine, Power Systems Edition - January 2014 - 9
IBM Systems Magazine, Power Systems Edition - January 2014 - Partner PoV:
IBM Systems Magazine, Power Systems Edition - January 2014 - 11
IBM Systems Magazine, Power Systems Edition - January 2014 - Case Study:
IBM Systems Magazine, Power Systems Edition - January 2014 - 13
IBM Systems Magazine, Power Systems Edition - January 2014 - 14
IBM Systems Magazine, Power Systems Edition - January 2014 - 15
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover Story:
IBM Systems Magazine, Power Systems Edition - January 2014 - 17
IBM Systems Magazine, Power Systems Edition - January 2014 - 18
IBM Systems Magazine, Power Systems Edition - January 2014 - 19
IBM Systems Magazine, Power Systems Edition - January 2014 - 20
IBM Systems Magazine, Power Systems Edition - January 2014 - 21
IBM Systems Magazine, Power Systems Edition - January 2014 - Feature:
IBM Systems Magazine, Power Systems Edition - January 2014 - 23
IBM Systems Magazine, Power Systems Edition - January 2014 - 24
IBM Systems Magazine, Power Systems Edition - January 2014 - 25
IBM Systems Magazine, Power Systems Edition - January 2014 - 26
IBM Systems Magazine, Power Systems Edition - January 2014 - 27
IBM Systems Magazine, Power Systems Edition - January 2014 - 28
IBM Systems Magazine, Power Systems Edition - January 2014 - Tech Showcase
IBM Systems Magazine, Power Systems Edition - January 2014 - 30
IBM Systems Magazine, Power Systems Edition - January 2014 - 31
IBM Systems Magazine, Power Systems Edition - January 2014 - 32
IBM Systems Magazine, Power Systems Edition - January 2014 - 33
IBM Systems Magazine, Power Systems Edition - January 2014 - 34
IBM Systems Magazine, Power Systems Edition - January 2014 - 35
IBM Systems Magazine, Power Systems Edition - January 2014 - Trends:
IBM Systems Magazine, Power Systems Edition - January 2014 - 37
IBM Systems Magazine, Power Systems Edition - January 2014 - 38
IBM Systems Magazine, Power Systems Edition - January 2014 - 39
IBM Systems Magazine, Power Systems Edition - January 2014 - R&D:
IBM Systems Magazine, Power Systems Edition - January 2014 - 41
IBM Systems Magazine, Power Systems Edition - January 2014 - 42
IBM Systems Magazine, Power Systems Edition - January 2014 - 43
IBM Systems Magazine, Power Systems Edition - January 2014 - Solutions:
IBM Systems Magazine, Power Systems Edition - January 2014 - 45
IBM Systems Magazine, Power Systems Edition - January 2014 - 46
IBM Systems Magazine, Power Systems Edition - January 2014 - 47
IBM Systems Magazine, Power Systems Edition - January 2014 - Snapshot:
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover3
IBM Systems Magazine, Power Systems Edition - January 2014 - Cover4
IBM Systems Magazine, Power Systems Edition - January 2014 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - January 2014 - 2014 Power Systems Solution Edition Product Index
IBM Systems Magazine, Power Systems Edition - January 2014 - SE2
IBM Systems Magazine, Power Systems Edition - January 2014 - SE3
IBM Systems Magazine, Power Systems Edition - January 2014 - PureSystems and the Cloud: Learn how PureFlex and IBM Flex System play a major role
IBM Systems Magazine, Power Systems Edition - January 2014 - PS2
IBM Systems Magazine, Power Systems Edition - January 2014 - PS3
IBM Systems Magazine, Power Systems Edition - January 2014 - PS4
IBM Systems Magazine, Power Systems Edition - January 2014 - PS5
IBM Systems Magazine, Power Systems Edition - January 2014 - PS6
IBM Systems Magazine, Power Systems Edition - January 2014 - PS7
IBM Systems Magazine, Power Systems Edition - January 2014 - PS8
IBM Systems Magazine, Power Systems Edition - January 2014 - PS9
IBM Systems Magazine, Power Systems Edition - January 2014 - PS10
IBM Systems Magazine, Power Systems Edition - January 2014 - PS11
IBM Systems Magazine, Power Systems Edition - January 2014 - PS12
IBM Systems Magazine, Power Systems Edition - January 2014 - PS13
IBM Systems Magazine, Power Systems Edition - January 2014 - PS14
IBM Systems Magazine, Power Systems Edition - January 2014 - PS15
IBM Systems Magazine, Power Systems Edition - January 2014 - PS16
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