IBM Systems Magazine, Power Systems Edition - June 2013 - IS1

P WERING
Industry
Retail, telco, healthcare and banking
put analytics to work
By Evelyn Hoover ` Illustrations by Gavin Potenza

I

magine visiting a grocery store for a weekly
shopping trip to replenish your pantry and having
that same store send an offer to your smartphone
for a wine-tasting or a cooking demonstration. On
another day when you stop for milk and bread, the
store knows your visit is short and you’re likely in a
hurry so the offer it sends to your mobile device is
an alert that lane 5 is open with no waiting. In both
instances, the cognitive computing system the store
employs knows the context of your visit and tailors
offers to reflect that context.
Determining this context through the
analysis of big data is just one of the areas
in which Power Systems* platforms excel.
This strength is perhaps best illustrated
with the IBM Watson* offerings. Known
for its defeat of two grand champions on
the TV quiz show “Jeopardy!,” Watson,
which was comprised of Power* 750 servers, exemplifies cognitive computing.
In the grocery store example, the goal
would be to have many of these personal
conversations occurring simultaneously,
which is where the speed of the POWER*
processor comes into play. “There’s no
other platform that can manage hundreds
of thousands of concurrent, contextual
conversations,” explains Susan Confort,
vice president of Industry Marketing for
IBM Systems and Technology Group.
1 // Powering Industry June 2013

Retail isn’t the only industry that
benefits from the speed and scalability of Power Systems. Telco,
healthcare and banking are
also prime industries for these
types of solutions, especially
when Power hardware is coupled with Linux*. Watson was
built on the open-source OS,
which is designed to deliver high
scalability at reduced cost.
“There’s a perception that the move
to Linux is going to allow businesses to
drive a certain level of cost out of their
infrastructure,” Confort says. “Couple
that with Power technology, which has
tremendous virtualization capabilities,
and businesses can run at higher utilization rates, reducing cost.”

It’s a Mobile World
Big data and telcos go hand in hand.
The amount of information these companies have about their clients is vast.
At any point in time, they know where
each customer is and what kinds of
activities that person engages in while
using a smartphone.
That volume of data along with the
need for analysis is leading telcos to
move to Power Systems solutions. One
such company was able to reduce costs
with its IBM solution, which runs on
Power Systems servers and uses IBM
InfoSphere* and IBM storage. The
company analyzes streaming
data and large-volume
data movement,
providing the company
with near-real-time
analysis of customer
usage patterns by
time, geography and
demographics. As a result,
the mobile services provider
can predict customer behavior and
deliver new and more targeted services
and products, as well as identify and
prevent customer churn in near-real time.
By analyzing higher-volume data and
a greater variety of data at faster speeds,
the information management and
analytics solution helped the company



IBM Systems Magazine, Power Systems Edition - June 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - June 2013

IBM Systems Magazine, Power Systems Edition - June 2013
Table of Contents
Publisher's Desk: IBM i @ 25
IBM Perspective: Join the IBM i Celebration
Techbits: It's a smarter world after all
Trends: A cloud approach can address common computing problems
Infographic: 20 years of IBM innovation
Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
Feature: Twenty Five: IBM Power Systems celebrates a milestone
Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
Currents: USC students tap into Watson's potential
Open Source: Why IBM believes open standards and open source are critical to innovation
R&D: Cognitive systems are poised to help make better sense of the world
Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
Advertiser Index
Snapshot: Robert Bernal
Reference Point - Global Events, Education, Resources for Power Systems
Industry Special Edition
Data Identified: The evolution of the ubiquitous barcode
2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Intro
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Systems Magazine, Power Systems Edition - June 2013
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover2
IBM Systems Magazine, Power Systems Edition - June 2013 - 1
IBM Systems Magazine, Power Systems Edition - June 2013 - Table of Contents
IBM Systems Magazine, Power Systems Edition - June 2013 - 3
IBM Systems Magazine, Power Systems Edition - June 2013 - 4
IBM Systems Magazine, Power Systems Edition - June 2013 - 5
IBM Systems Magazine, Power Systems Edition - June 2013 - 6
IBM Systems Magazine, Power Systems Edition - June 2013 - Publisher's Desk: IBM i @ 25
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Perspective: Join the IBM i Celebration
IBM Systems Magazine, Power Systems Edition - June 2013 - Techbits: It's a smarter world after all
IBM Systems Magazine, Power Systems Edition - June 2013 - Trends: A cloud approach can address common computing problems
IBM Systems Magazine, Power Systems Edition - June 2013 - 11
IBM Systems Magazine, Power Systems Edition - June 2013 - 12
IBM Systems Magazine, Power Systems Edition - June 2013 - 13
IBM Systems Magazine, Power Systems Edition - June 2013 - Infographic: 20 years of IBM innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 15
IBM Systems Magazine, Power Systems Edition - June 2013 - Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
IBM Systems Magazine, Power Systems Edition - June 2013 - 17
IBM Systems Magazine, Power Systems Edition - June 2013 - 18
IBM Systems Magazine, Power Systems Edition - June 2013 - 19
IBM Systems Magazine, Power Systems Edition - June 2013 - 20
IBM Systems Magazine, Power Systems Edition - June 2013 - 21
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
IBM Systems Magazine, Power Systems Edition - June 2013 - 23
IBM Systems Magazine, Power Systems Edition - June 2013 - 24
IBM Systems Magazine, Power Systems Edition - June 2013 - 25
IBM Systems Magazine, Power Systems Edition - June 2013 - 26
IBM Systems Magazine, Power Systems Edition - June 2013 - 27
IBM Systems Magazine, Power Systems Edition - June 2013 - 28
IBM Systems Magazine, Power Systems Edition - June 2013 - 29
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Twenty Five: IBM Power Systems celebrates a milestone
IBM Systems Magazine, Power Systems Edition - June 2013 - 31
IBM Systems Magazine, Power Systems Edition - June 2013 - 32
IBM Systems Magazine, Power Systems Edition - June 2013 - 33
IBM Systems Magazine, Power Systems Edition - June 2013 - 34
IBM Systems Magazine, Power Systems Edition - June 2013 - 35
IBM Systems Magazine, Power Systems Edition - June 2013 - 36
IBM Systems Magazine, Power Systems Edition - June 2013 - 37
IBM Systems Magazine, Power Systems Edition - June 2013 - 38
IBM Systems Magazine, Power Systems Edition - June 2013 - 39
IBM Systems Magazine, Power Systems Edition - June 2013 - 40
IBM Systems Magazine, Power Systems Edition - June 2013 - 41
IBM Systems Magazine, Power Systems Edition - June 2013 - 42
IBM Systems Magazine, Power Systems Edition - June 2013 - 43
IBM Systems Magazine, Power Systems Edition - June 2013 - 44
IBM Systems Magazine, Power Systems Edition - June 2013 - 45
IBM Systems Magazine, Power Systems Edition - June 2013 - 46
IBM Systems Magazine, Power Systems Edition - June 2013 - 47
IBM Systems Magazine, Power Systems Edition - June 2013 - 48
IBM Systems Magazine, Power Systems Edition - June 2013 - 49
IBM Systems Magazine, Power Systems Edition - June 2013 - 50
IBM Systems Magazine, Power Systems Edition - June 2013 - 51
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
IBM Systems Magazine, Power Systems Edition - June 2013 - 53
IBM Systems Magazine, Power Systems Edition - June 2013 - 54
IBM Systems Magazine, Power Systems Edition - June 2013 - 55
IBM Systems Magazine, Power Systems Edition - June 2013 - Currents: USC students tap into Watson's potential
IBM Systems Magazine, Power Systems Edition - June 2013 - 57
IBM Systems Magazine, Power Systems Edition - June 2013 - 58
IBM Systems Magazine, Power Systems Edition - June 2013 - 59
IBM Systems Magazine, Power Systems Edition - June 2013 - Open Source: Why IBM believes open standards and open source are critical to innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 61
IBM Systems Magazine, Power Systems Edition - June 2013 - 62
IBM Systems Magazine, Power Systems Edition - June 2013 - 63
IBM Systems Magazine, Power Systems Edition - June 2013 - R&D: Cognitive systems are poised to help make better sense of the world
IBM Systems Magazine, Power Systems Edition - June 2013 - 65
IBM Systems Magazine, Power Systems Edition - June 2013 - 66
IBM Systems Magazine, Power Systems Edition - June 2013 - 67
IBM Systems Magazine, Power Systems Edition - June 2013 - Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
IBM Systems Magazine, Power Systems Edition - June 2013 - 69
IBM Systems Magazine, Power Systems Edition - June 2013 - 70
IBM Systems Magazine, Power Systems Edition - June 2013 - Advertiser Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Snapshot: Robert Bernal
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover3
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover4
IBM Systems Magazine, Power Systems Edition - June 2013 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - June 2013 - RF2
IBM Systems Magazine, Power Systems Edition - June 2013 - ISCover1
IBM Systems Magazine, Power Systems Edition - June 2013 - Industry Special Edition
IBM Systems Magazine, Power Systems Edition - June 2013 - IS2
IBM Systems Magazine, Power Systems Edition - June 2013 - IS3
IBM Systems Magazine, Power Systems Edition - June 2013 - IS4
IBM Systems Magazine, Power Systems Edition - June 2013 - IS5
IBM Systems Magazine, Power Systems Edition - June 2013 - Data Identified: The evolution of the ubiquitous barcode
IBM Systems Magazine, Power Systems Edition - June 2013 - DA2
IBM Systems Magazine, Power Systems Edition - June 2013 - DA3
IBM Systems Magazine, Power Systems Edition - June 2013 - DA4
IBM Systems Magazine, Power Systems Edition - June 2013 - 2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - BG2
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