IBM Systems Magazine, Power Systems Edition - June 2013 - 59

VIDEO EXTRA
continues. “We didn’t have the
most innovative idea, but we had
the most comprehensive approach
and business model.”
Lin knows firsthand that
no matter how advanced the
technology is, if there’s no market
demand then it’s very difficult
for companies to commercialize
products and earn profits. “I did
a startup in my junior year and
we didn’t come up with a really
rigorous strategy to commercialize
our Internet product, so we
failed. I definitely applied my
experience from that venture in
this competition,” he says. Lin
will also take lessons from the
competition to his work in Silicon
Valley after graduation.
“Through this competition
I found out the importance of

Watch the video on the USC Watson Case Competition
produced by the USC Marshall School of Business:
bit.ly/12QLTOj

looking at the whole business
cycle and thinking through the
cycle,” Xu says. “I was open to
just trying it out and learning
from the experience. Technology
is changing at a fast pace. I never
thought that computers could
replace intelligence workers like
doctors and lawyers, but now
they are,” she says. She’s looking
forward to joining an IT company
after graduation and pursing an
MBA in the future.
The passion of the IBMers
impressed communications major

Di, as did their eagerness to speak to students. “I
wanted to work for IBM, but I’m not an engineer!”
she says. Being in the competition firmed Di’s
entrepreneurial aspirations. “American culture
encourages and cultivates innovation, and that’s
something I hope to see more in my own culture,”
she says. “In the long run, I’d like to start a preschool
in China to encourage children to be creative and
innovative.”
Business major Wang is considering his future
moves. “Watson has changed my ideas about what
I want to do,” he says. “Initially I just wanted to go
into business, but now I’m interested in learning
about the technology. It made me more open to the
idea of going into applied math or engineering.”

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ibmsystemsmag.com JUNE 2013 // 59


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IBM Systems Magazine, Power Systems Edition - June 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - June 2013

IBM Systems Magazine, Power Systems Edition - June 2013
Table of Contents
Publisher's Desk: IBM i @ 25
IBM Perspective: Join the IBM i Celebration
Techbits: It's a smarter world after all
Trends: A cloud approach can address common computing problems
Infographic: 20 years of IBM innovation
Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
Feature: Twenty Five: IBM Power Systems celebrates a milestone
Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
Currents: USC students tap into Watson's potential
Open Source: Why IBM believes open standards and open source are critical to innovation
R&D: Cognitive systems are poised to help make better sense of the world
Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
Advertiser Index
Snapshot: Robert Bernal
Reference Point - Global Events, Education, Resources for Power Systems
Industry Special Edition
Data Identified: The evolution of the ubiquitous barcode
2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Intro
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Systems Magazine, Power Systems Edition - June 2013
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover2
IBM Systems Magazine, Power Systems Edition - June 2013 - 1
IBM Systems Magazine, Power Systems Edition - June 2013 - Table of Contents
IBM Systems Magazine, Power Systems Edition - June 2013 - 3
IBM Systems Magazine, Power Systems Edition - June 2013 - 4
IBM Systems Magazine, Power Systems Edition - June 2013 - 5
IBM Systems Magazine, Power Systems Edition - June 2013 - 6
IBM Systems Magazine, Power Systems Edition - June 2013 - Publisher's Desk: IBM i @ 25
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Perspective: Join the IBM i Celebration
IBM Systems Magazine, Power Systems Edition - June 2013 - Techbits: It's a smarter world after all
IBM Systems Magazine, Power Systems Edition - June 2013 - Trends: A cloud approach can address common computing problems
IBM Systems Magazine, Power Systems Edition - June 2013 - 11
IBM Systems Magazine, Power Systems Edition - June 2013 - 12
IBM Systems Magazine, Power Systems Edition - June 2013 - 13
IBM Systems Magazine, Power Systems Edition - June 2013 - Infographic: 20 years of IBM innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 15
IBM Systems Magazine, Power Systems Edition - June 2013 - Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
IBM Systems Magazine, Power Systems Edition - June 2013 - 17
IBM Systems Magazine, Power Systems Edition - June 2013 - 18
IBM Systems Magazine, Power Systems Edition - June 2013 - 19
IBM Systems Magazine, Power Systems Edition - June 2013 - 20
IBM Systems Magazine, Power Systems Edition - June 2013 - 21
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
IBM Systems Magazine, Power Systems Edition - June 2013 - 23
IBM Systems Magazine, Power Systems Edition - June 2013 - 24
IBM Systems Magazine, Power Systems Edition - June 2013 - 25
IBM Systems Magazine, Power Systems Edition - June 2013 - 26
IBM Systems Magazine, Power Systems Edition - June 2013 - 27
IBM Systems Magazine, Power Systems Edition - June 2013 - 28
IBM Systems Magazine, Power Systems Edition - June 2013 - 29
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Twenty Five: IBM Power Systems celebrates a milestone
IBM Systems Magazine, Power Systems Edition - June 2013 - 31
IBM Systems Magazine, Power Systems Edition - June 2013 - 32
IBM Systems Magazine, Power Systems Edition - June 2013 - 33
IBM Systems Magazine, Power Systems Edition - June 2013 - 34
IBM Systems Magazine, Power Systems Edition - June 2013 - 35
IBM Systems Magazine, Power Systems Edition - June 2013 - 36
IBM Systems Magazine, Power Systems Edition - June 2013 - 37
IBM Systems Magazine, Power Systems Edition - June 2013 - 38
IBM Systems Magazine, Power Systems Edition - June 2013 - 39
IBM Systems Magazine, Power Systems Edition - June 2013 - 40
IBM Systems Magazine, Power Systems Edition - June 2013 - 41
IBM Systems Magazine, Power Systems Edition - June 2013 - 42
IBM Systems Magazine, Power Systems Edition - June 2013 - 43
IBM Systems Magazine, Power Systems Edition - June 2013 - 44
IBM Systems Magazine, Power Systems Edition - June 2013 - 45
IBM Systems Magazine, Power Systems Edition - June 2013 - 46
IBM Systems Magazine, Power Systems Edition - June 2013 - 47
IBM Systems Magazine, Power Systems Edition - June 2013 - 48
IBM Systems Magazine, Power Systems Edition - June 2013 - 49
IBM Systems Magazine, Power Systems Edition - June 2013 - 50
IBM Systems Magazine, Power Systems Edition - June 2013 - 51
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
IBM Systems Magazine, Power Systems Edition - June 2013 - 53
IBM Systems Magazine, Power Systems Edition - June 2013 - 54
IBM Systems Magazine, Power Systems Edition - June 2013 - 55
IBM Systems Magazine, Power Systems Edition - June 2013 - Currents: USC students tap into Watson's potential
IBM Systems Magazine, Power Systems Edition - June 2013 - 57
IBM Systems Magazine, Power Systems Edition - June 2013 - 58
IBM Systems Magazine, Power Systems Edition - June 2013 - 59
IBM Systems Magazine, Power Systems Edition - June 2013 - Open Source: Why IBM believes open standards and open source are critical to innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 61
IBM Systems Magazine, Power Systems Edition - June 2013 - 62
IBM Systems Magazine, Power Systems Edition - June 2013 - 63
IBM Systems Magazine, Power Systems Edition - June 2013 - R&D: Cognitive systems are poised to help make better sense of the world
IBM Systems Magazine, Power Systems Edition - June 2013 - 65
IBM Systems Magazine, Power Systems Edition - June 2013 - 66
IBM Systems Magazine, Power Systems Edition - June 2013 - 67
IBM Systems Magazine, Power Systems Edition - June 2013 - Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
IBM Systems Magazine, Power Systems Edition - June 2013 - 69
IBM Systems Magazine, Power Systems Edition - June 2013 - 70
IBM Systems Magazine, Power Systems Edition - June 2013 - Advertiser Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Snapshot: Robert Bernal
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover3
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover4
IBM Systems Magazine, Power Systems Edition - June 2013 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - June 2013 - RF2
IBM Systems Magazine, Power Systems Edition - June 2013 - ISCover1
IBM Systems Magazine, Power Systems Edition - June 2013 - Industry Special Edition
IBM Systems Magazine, Power Systems Edition - June 2013 - IS2
IBM Systems Magazine, Power Systems Edition - June 2013 - IS3
IBM Systems Magazine, Power Systems Edition - June 2013 - IS4
IBM Systems Magazine, Power Systems Edition - June 2013 - IS5
IBM Systems Magazine, Power Systems Edition - June 2013 - Data Identified: The evolution of the ubiquitous barcode
IBM Systems Magazine, Power Systems Edition - June 2013 - DA2
IBM Systems Magazine, Power Systems Edition - June 2013 - DA3
IBM Systems Magazine, Power Systems Edition - June 2013 - DA4
IBM Systems Magazine, Power Systems Edition - June 2013 - 2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - BG2
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