IBM Systems Magazine, Power Systems Edition - June 2013 - 58

CURRENTS

Courage to Explore
Team Sparkle—the moniker
chosen to represent a shining new
idea—was comprised of Yingchao
Lin, a senior from USC Viterbi
with a double major in electrical
engineering and economics and
math; Daniel Wang, a junior from
Marshall with a double major
in business and accounting;
Sophie Fei Xu, a senior from USC
Viterbi with an industrial and
systems engineering major; and
Celine Mingshi Di, a senior from
Annenberg with a communications
and Italian double major.
On Friday evening, the team
started brainstorming. “Initially
there were a variety of ideas—from
consulting for small business
to legal research to product
recommendations,” Wang says,
adding that he had a gut feeling
that legal research would be the
best topic to pursue, but “the
team didn’t think that idea would
work.” In fact, during one of the
IBM presentations, Wang says
teams were discouraged from
pursuing legal research as a topic.
But after attending an explanatory
session on Watson, “we decided
to go with legal research as it
would capitalize on Watson’s
natural language-processing
ability,” he explains.
The team’s biggest focus was
on revenue and using Watson’s
capabilities. As the team did its
research on the legal industry.
“We discovered there were some

PHOTOGRAPH BY RALPH CHEUNG/THE DAILY TROJAN

round, judges awarded prizes to the
top three teams.
Third place was awarded to a
team exploring how to use Watson
for treating post-traumatic stress
disorder. The second-place team
developed an employee-training
program for human resource
professionals. First place was
presented to Team Sparkle, which
used Watson’s capabilities to
develop a legal research product.

The winning team at the 2013 IBM Watson Academic Case
Competition consisted of USC students (from left) Daniel
Wang, junior; Sophie Fei Xu, senior; Celine Mingshi Di,
senior; and Yingchao Lin, senior.

financial aspects that IBM didn’t
see,” she adds.
Team Sparkle found that the
legal industry’s revenues were
being affected by changes in the
way fees are assessed. “A large
proportion of big companies have
begun to pay flat fees to lawyers,”
Lin explains. When lawyers
charged by the hour, lengthy legal
researches were profitable, but
with more flat fees being paid,
the situation is different and
legal research must be done at a
faster clip. “The time they spend
on legal research is no longer
valued,” Lin says.
Making the Pitch
With a decision made, the team
got down to work. “We listed
everything that we needed to
cover—business model, marketing,
finding the data, competitive
landscape, et cetera—on a board
and then divided it up among us,”
Di explains. The more the team
researched, the more convinced
team members became that they’d
made the right choice. But could
they convince the judges?
After hours of planning,
researching and preparation (and
not much sleep), it was Di’s time
to step on stage and make Team

58 // JUNE 2013 ibmsystemsmag.com

Find out
more about
engineeringplus at
http://
viterbi.usc.edu/
about/
engineeringplus

Sparkle’s case. “I like pitching
and observing my audience,”
Di says. During the five-minute
presentation, she recalls pausing a
moment, looking at the audience
and saying, “You must think we’re
crazy and running into a brick
wall because lawyers charge on
an hourly basis.” When she saw
heads nodding in agreement, Di
thought, “Aha, gotcha!” With her
audience’s attention, she then
explained the changes in the legal
market and how Watson could be
used to capitalize on the trend.
The team’s plan included selling
products to corporations’ legal
departments and offering legal
research services.
Team Sparkle’s hard work paid
off. The team advanced to the final
round, where all four members
participated in the 20-minute
talk and a question-and-answer
session with the judges. After the
second round, Xu had no idea
how well the team had done. “I’m
an optimistic person and I was
convinced that we had found the
money aspect,” she says. Team
Sparkle was pretty pleased to be
No 1. “I’ve only been first place
for something maybe twice in
my life,” Wang says, adding,
“winning was pretty nice.”
What Lies Ahead?
Looking back on the experience,
the team learned about the value
of teamwork, knowledge and
workplace skills. “The ideas and
problems the students wanted
to solve were very diverse,” Soni
says. “It was good to see students
collaborate in teams because that’s
what they’ll have to do when they
graduate into the workplace.”
Di agrees, noting, “We have
pretty diverse backgrounds and
we definitely complimented one
another.” The team also realized
that having an idea isn’t enough.
“Sometimes the execution is more
important than the idea,” she


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IBM Systems Magazine, Power Systems Edition - June 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - June 2013

IBM Systems Magazine, Power Systems Edition - June 2013
Table of Contents
Publisher's Desk: IBM i @ 25
IBM Perspective: Join the IBM i Celebration
Techbits: It's a smarter world after all
Trends: A cloud approach can address common computing problems
Infographic: 20 years of IBM innovation
Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
Feature: Twenty Five: IBM Power Systems celebrates a milestone
Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
Currents: USC students tap into Watson's potential
Open Source: Why IBM believes open standards and open source are critical to innovation
R&D: Cognitive systems are poised to help make better sense of the world
Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
Advertiser Index
Snapshot: Robert Bernal
Reference Point - Global Events, Education, Resources for Power Systems
Industry Special Edition
Data Identified: The evolution of the ubiquitous barcode
2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Intro
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Systems Magazine, Power Systems Edition - June 2013
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover2
IBM Systems Magazine, Power Systems Edition - June 2013 - 1
IBM Systems Magazine, Power Systems Edition - June 2013 - Table of Contents
IBM Systems Magazine, Power Systems Edition - June 2013 - 3
IBM Systems Magazine, Power Systems Edition - June 2013 - 4
IBM Systems Magazine, Power Systems Edition - June 2013 - 5
IBM Systems Magazine, Power Systems Edition - June 2013 - 6
IBM Systems Magazine, Power Systems Edition - June 2013 - Publisher's Desk: IBM i @ 25
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Perspective: Join the IBM i Celebration
IBM Systems Magazine, Power Systems Edition - June 2013 - Techbits: It's a smarter world after all
IBM Systems Magazine, Power Systems Edition - June 2013 - Trends: A cloud approach can address common computing problems
IBM Systems Magazine, Power Systems Edition - June 2013 - 11
IBM Systems Magazine, Power Systems Edition - June 2013 - 12
IBM Systems Magazine, Power Systems Edition - June 2013 - 13
IBM Systems Magazine, Power Systems Edition - June 2013 - Infographic: 20 years of IBM innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 15
IBM Systems Magazine, Power Systems Edition - June 2013 - Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
IBM Systems Magazine, Power Systems Edition - June 2013 - 17
IBM Systems Magazine, Power Systems Edition - June 2013 - 18
IBM Systems Magazine, Power Systems Edition - June 2013 - 19
IBM Systems Magazine, Power Systems Edition - June 2013 - 20
IBM Systems Magazine, Power Systems Edition - June 2013 - 21
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
IBM Systems Magazine, Power Systems Edition - June 2013 - 23
IBM Systems Magazine, Power Systems Edition - June 2013 - 24
IBM Systems Magazine, Power Systems Edition - June 2013 - 25
IBM Systems Magazine, Power Systems Edition - June 2013 - 26
IBM Systems Magazine, Power Systems Edition - June 2013 - 27
IBM Systems Magazine, Power Systems Edition - June 2013 - 28
IBM Systems Magazine, Power Systems Edition - June 2013 - 29
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Twenty Five: IBM Power Systems celebrates a milestone
IBM Systems Magazine, Power Systems Edition - June 2013 - 31
IBM Systems Magazine, Power Systems Edition - June 2013 - 32
IBM Systems Magazine, Power Systems Edition - June 2013 - 33
IBM Systems Magazine, Power Systems Edition - June 2013 - 34
IBM Systems Magazine, Power Systems Edition - June 2013 - 35
IBM Systems Magazine, Power Systems Edition - June 2013 - 36
IBM Systems Magazine, Power Systems Edition - June 2013 - 37
IBM Systems Magazine, Power Systems Edition - June 2013 - 38
IBM Systems Magazine, Power Systems Edition - June 2013 - 39
IBM Systems Magazine, Power Systems Edition - June 2013 - 40
IBM Systems Magazine, Power Systems Edition - June 2013 - 41
IBM Systems Magazine, Power Systems Edition - June 2013 - 42
IBM Systems Magazine, Power Systems Edition - June 2013 - 43
IBM Systems Magazine, Power Systems Edition - June 2013 - 44
IBM Systems Magazine, Power Systems Edition - June 2013 - 45
IBM Systems Magazine, Power Systems Edition - June 2013 - 46
IBM Systems Magazine, Power Systems Edition - June 2013 - 47
IBM Systems Magazine, Power Systems Edition - June 2013 - 48
IBM Systems Magazine, Power Systems Edition - June 2013 - 49
IBM Systems Magazine, Power Systems Edition - June 2013 - 50
IBM Systems Magazine, Power Systems Edition - June 2013 - 51
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
IBM Systems Magazine, Power Systems Edition - June 2013 - 53
IBM Systems Magazine, Power Systems Edition - June 2013 - 54
IBM Systems Magazine, Power Systems Edition - June 2013 - 55
IBM Systems Magazine, Power Systems Edition - June 2013 - Currents: USC students tap into Watson's potential
IBM Systems Magazine, Power Systems Edition - June 2013 - 57
IBM Systems Magazine, Power Systems Edition - June 2013 - 58
IBM Systems Magazine, Power Systems Edition - June 2013 - 59
IBM Systems Magazine, Power Systems Edition - June 2013 - Open Source: Why IBM believes open standards and open source are critical to innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 61
IBM Systems Magazine, Power Systems Edition - June 2013 - 62
IBM Systems Magazine, Power Systems Edition - June 2013 - 63
IBM Systems Magazine, Power Systems Edition - June 2013 - R&D: Cognitive systems are poised to help make better sense of the world
IBM Systems Magazine, Power Systems Edition - June 2013 - 65
IBM Systems Magazine, Power Systems Edition - June 2013 - 66
IBM Systems Magazine, Power Systems Edition - June 2013 - 67
IBM Systems Magazine, Power Systems Edition - June 2013 - Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
IBM Systems Magazine, Power Systems Edition - June 2013 - 69
IBM Systems Magazine, Power Systems Edition - June 2013 - 70
IBM Systems Magazine, Power Systems Edition - June 2013 - Advertiser Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Snapshot: Robert Bernal
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover3
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover4
IBM Systems Magazine, Power Systems Edition - June 2013 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - June 2013 - RF2
IBM Systems Magazine, Power Systems Edition - June 2013 - ISCover1
IBM Systems Magazine, Power Systems Edition - June 2013 - Industry Special Edition
IBM Systems Magazine, Power Systems Edition - June 2013 - IS2
IBM Systems Magazine, Power Systems Edition - June 2013 - IS3
IBM Systems Magazine, Power Systems Edition - June 2013 - IS4
IBM Systems Magazine, Power Systems Edition - June 2013 - IS5
IBM Systems Magazine, Power Systems Edition - June 2013 - Data Identified: The evolution of the ubiquitous barcode
IBM Systems Magazine, Power Systems Edition - June 2013 - DA2
IBM Systems Magazine, Power Systems Edition - June 2013 - DA3
IBM Systems Magazine, Power Systems Edition - June 2013 - DA4
IBM Systems Magazine, Power Systems Edition - June 2013 - 2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - BG2
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