IBM Systems Magazine, Power Systems Edition - June 2013 - 56

CURRENTS

Source of
INSPIRATION
USC students tap into Watson’s potential
hat happens when you challenge entrepreneurial college students to build
a profitable business case in 48 hours utilizing Watson’s cyber intelligence?
Stand back and be amazed by the innovation and passion that’s unleashed
when creative human minds tackle big challenges.

W

Shirley S.
Savage
is a Maine-based
freelance writer.

Over the weekend of Feb.
8-10, students at the University
of Southern California (USC)
developed business cases for new
products and services in the West
Coast’s first IBM Watson* Academic
Case Competition. Previous
Case Competitions were held at
Cornell University in 2012 and the
University of Rochester in 2011.
The USC Watson Case
Competition was the brainchild
of USC junior Mingbo Gong,
an accounting and business
administration major at the
Leventhal School of Accounting.
Gong had heard about the Cornell
event and was eager to bring the
competition to Los Angeles.
To get the ball rolling with
IBM, he approached Ashish
Soni, executive director of

56 // JUNE 2013 ibmsystemsmag.com

digital innovation at the USC
Viterbi School of Engineering.
“I suggested that he reach out
to IBM executives on LinkedIn,”
Soni says. Within three days
of contacting IBM, Gong had
received a positive response
from IBM and started setting
up the competition. He worked
tirelessly to plan and execute the
event, rallying fellow students to
organize and participate.
In just four months, the USC
Case Competition went from
idea to reality, drawing the
participation of more than 100
students from USC Viterbi,
Leventhal, the Annenberg
School for Communications and
Journalism, and the Marshall
School of Business. Students were
placed in teams of four, and each

team was required to have at least
one participant from USC Viterbi
and one from Marshall. The
competition was advertised on the
USC campus, on Facebook and by
word of mouth.
IBM’s stellar reputation and
Watson’s “Jeopardy!” fame were
two of the big draws for the
competition, Soni says. The Case
Competition fits with USC Viterbi
School’s mission that students
be “driven to leveraging and
understanding technology to use
it to solve business problems,”
according to Soni.
Under the guidance of Dean
Yannis C. Yortsos, USC Viterbi
aims to foster innovation and
entrepreneurship. Yortsos is a
proponent of “engineering-plus,”
a concept that puts engineering


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IBM Systems Magazine, Power Systems Edition - June 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - June 2013

IBM Systems Magazine, Power Systems Edition - June 2013
Table of Contents
Publisher's Desk: IBM i @ 25
IBM Perspective: Join the IBM i Celebration
Techbits: It's a smarter world after all
Trends: A cloud approach can address common computing problems
Infographic: 20 years of IBM innovation
Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
Feature: Twenty Five: IBM Power Systems celebrates a milestone
Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
Currents: USC students tap into Watson's potential
Open Source: Why IBM believes open standards and open source are critical to innovation
R&D: Cognitive systems are poised to help make better sense of the world
Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
Advertiser Index
Snapshot: Robert Bernal
Reference Point - Global Events, Education, Resources for Power Systems
Industry Special Edition
Data Identified: The evolution of the ubiquitous barcode
2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Intro
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Systems Magazine, Power Systems Edition - June 2013
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover2
IBM Systems Magazine, Power Systems Edition - June 2013 - 1
IBM Systems Magazine, Power Systems Edition - June 2013 - Table of Contents
IBM Systems Magazine, Power Systems Edition - June 2013 - 3
IBM Systems Magazine, Power Systems Edition - June 2013 - 4
IBM Systems Magazine, Power Systems Edition - June 2013 - 5
IBM Systems Magazine, Power Systems Edition - June 2013 - 6
IBM Systems Magazine, Power Systems Edition - June 2013 - Publisher's Desk: IBM i @ 25
IBM Systems Magazine, Power Systems Edition - June 2013 - IBM Perspective: Join the IBM i Celebration
IBM Systems Magazine, Power Systems Edition - June 2013 - Techbits: It's a smarter world after all
IBM Systems Magazine, Power Systems Edition - June 2013 - Trends: A cloud approach can address common computing problems
IBM Systems Magazine, Power Systems Edition - June 2013 - 11
IBM Systems Magazine, Power Systems Edition - June 2013 - 12
IBM Systems Magazine, Power Systems Edition - June 2013 - 13
IBM Systems Magazine, Power Systems Edition - June 2013 - Infographic: 20 years of IBM innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 15
IBM Systems Magazine, Power Systems Edition - June 2013 - Case Study: Building Future-Proof IT: Construction Products Distribution takes a deliberate approach to upgrading its systems
IBM Systems Magazine, Power Systems Edition - June 2013 - 17
IBM Systems Magazine, Power Systems Edition - June 2013 - 18
IBM Systems Magazine, Power Systems Edition - June 2013 - 19
IBM Systems Magazine, Power Systems Edition - June 2013 - 20
IBM Systems Magazine, Power Systems Edition - June 2013 - 21
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover Story: The Making of IBM i: Innovation marks the launch, evolution and future of the operating system
IBM Systems Magazine, Power Systems Edition - June 2013 - 23
IBM Systems Magazine, Power Systems Edition - June 2013 - 24
IBM Systems Magazine, Power Systems Edition - June 2013 - 25
IBM Systems Magazine, Power Systems Edition - June 2013 - 26
IBM Systems Magazine, Power Systems Edition - June 2013 - 27
IBM Systems Magazine, Power Systems Edition - June 2013 - 28
IBM Systems Magazine, Power Systems Edition - June 2013 - 29
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Twenty Five: IBM Power Systems celebrates a milestone
IBM Systems Magazine, Power Systems Edition - June 2013 - 31
IBM Systems Magazine, Power Systems Edition - June 2013 - 32
IBM Systems Magazine, Power Systems Edition - June 2013 - 33
IBM Systems Magazine, Power Systems Edition - June 2013 - 34
IBM Systems Magazine, Power Systems Edition - June 2013 - 35
IBM Systems Magazine, Power Systems Edition - June 2013 - 36
IBM Systems Magazine, Power Systems Edition - June 2013 - 37
IBM Systems Magazine, Power Systems Edition - June 2013 - 38
IBM Systems Magazine, Power Systems Edition - June 2013 - 39
IBM Systems Magazine, Power Systems Edition - June 2013 - 40
IBM Systems Magazine, Power Systems Edition - June 2013 - 41
IBM Systems Magazine, Power Systems Edition - June 2013 - 42
IBM Systems Magazine, Power Systems Edition - June 2013 - 43
IBM Systems Magazine, Power Systems Edition - June 2013 - 44
IBM Systems Magazine, Power Systems Edition - June 2013 - 45
IBM Systems Magazine, Power Systems Edition - June 2013 - 46
IBM Systems Magazine, Power Systems Edition - June 2013 - 47
IBM Systems Magazine, Power Systems Edition - June 2013 - 48
IBM Systems Magazine, Power Systems Edition - June 2013 - 49
IBM Systems Magazine, Power Systems Edition - June 2013 - 50
IBM Systems Magazine, Power Systems Edition - June 2013 - 51
IBM Systems Magazine, Power Systems Edition - June 2013 - Feature: Top 10 Reasons AIX Will Endure: IBM's UNIX OS remains popular with companies in all industries
IBM Systems Magazine, Power Systems Edition - June 2013 - 53
IBM Systems Magazine, Power Systems Edition - June 2013 - 54
IBM Systems Magazine, Power Systems Edition - June 2013 - 55
IBM Systems Magazine, Power Systems Edition - June 2013 - Currents: USC students tap into Watson's potential
IBM Systems Magazine, Power Systems Edition - June 2013 - 57
IBM Systems Magazine, Power Systems Edition - June 2013 - 58
IBM Systems Magazine, Power Systems Edition - June 2013 - 59
IBM Systems Magazine, Power Systems Edition - June 2013 - Open Source: Why IBM believes open standards and open source are critical to innovation
IBM Systems Magazine, Power Systems Edition - June 2013 - 61
IBM Systems Magazine, Power Systems Edition - June 2013 - 62
IBM Systems Magazine, Power Systems Edition - June 2013 - 63
IBM Systems Magazine, Power Systems Edition - June 2013 - R&D: Cognitive systems are poised to help make better sense of the world
IBM Systems Magazine, Power Systems Edition - June 2013 - 65
IBM Systems Magazine, Power Systems Edition - June 2013 - 66
IBM Systems Magazine, Power Systems Edition - June 2013 - 67
IBM Systems Magazine, Power Systems Edition - June 2013 - Solutions: ARCAD-Customer 9.5; Compleo 5.4; WebSmart Mobile; Attunity Replicate 2.1; Hybrid Appliance, GoAnywhere OpenPGP Studio; Web Object Wizard (WOW) 7.0.2; Task Supervisor 3.0
IBM Systems Magazine, Power Systems Edition - June 2013 - 69
IBM Systems Magazine, Power Systems Edition - June 2013 - 70
IBM Systems Magazine, Power Systems Edition - June 2013 - Advertiser Index
IBM Systems Magazine, Power Systems Edition - June 2013 - Snapshot: Robert Bernal
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover3
IBM Systems Magazine, Power Systems Edition - June 2013 - Cover4
IBM Systems Magazine, Power Systems Edition - June 2013 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Power Systems Edition - June 2013 - RF2
IBM Systems Magazine, Power Systems Edition - June 2013 - ISCover1
IBM Systems Magazine, Power Systems Edition - June 2013 - Industry Special Edition
IBM Systems Magazine, Power Systems Edition - June 2013 - IS2
IBM Systems Magazine, Power Systems Edition - June 2013 - IS3
IBM Systems Magazine, Power Systems Edition - June 2013 - IS4
IBM Systems Magazine, Power Systems Edition - June 2013 - IS5
IBM Systems Magazine, Power Systems Edition - June 2013 - Data Identified: The evolution of the ubiquitous barcode
IBM Systems Magazine, Power Systems Edition - June 2013 - DA2
IBM Systems Magazine, Power Systems Edition - June 2013 - DA3
IBM Systems Magazine, Power Systems Edition - June 2013 - DA4
IBM Systems Magazine, Power Systems Edition - June 2013 - 2013 Power Systems Buyer's Guide Index
IBM Systems Magazine, Power Systems Edition - June 2013 - BG2
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