IBM Systems Magazine, Power Systems Edition - October 2012 - (Page 8)

IBM Perspective Power Systems directions The Road to Business Value any factors have contributed to the growth and success of Power Systems* architecture. The most significant of these, in my mind, is IBM’s long-term roadmap for systems and software innovation based on POWER* processors. The sustained multibillion-dollar investments we make in Power Systems technology produce a steady stream of new technology that provides our clients with a platform to deliver business performance and a reliable pathway to the future. The new enterprise Power Systems servers and software described in the cover story of this issue are the latest fruits of IBM’s ongoing commitment to innovation and integration. Our newest systems are well-suited to the business requirements driving a new era of IT. They deliver dynamic efficiency for cloud, advanced analytics for data and assured compliance for security. While it is beyond dispute that POWER processor technology has changed the server landscape, that is only one aspect of the Power* success story. True, the new POWER7+* systems provide significant performance gains—a critical success factor for many clients who urgently need to uncover new business insights through analytics. But proud as we are of our processor technology, it only serves M to deliver a deep Power success story. You’re heard a lot from us about how “Power is performance redefined.” What we’re talking about is real business value in the form of superior IT economics, faster services delivery and higher quality services. to produce higher business value for our clients. Power Systems servers have always focused on the need for application choice, cross-enterprise integration, efficient IT infrastructure, and data that is always available and always Colin Parris Today, the new enterprise Power Systems offerings help enterprises transform the customer experience through information-centric computing. secure. These characteristics are some of the key reasons many Power clients consider it the best server for database, UNIX* and ERP. Today, the new enterprise Power Systems offerings extend this proposition to help enterprises transform the customer experience through informationcentric computing. These are the latest steps on our shared journey with clients and partners. Our roadmap is marked by technology milestones. Our destination is business value. IBM Power technology can deliver this business value because of our commitment to complete systems design—an art and science that IBM has mastered over many years. Only IBM possesses the breadth of talent and resources needed to take a holistic approach that spans all of the layers of a given system: from the hardware, through the operating systems, hypervisor and middleware—and even joint development and testing with application providers. We augment these capabilities with high-value systems software—such as PowerVM* virtualization, PowerHA* availability and PowerSC* security and compliance—that enable new solutions Colin Parris General Manager, IBM Power Systems 8 OCTOBER 2012 PHOTOGRAPHY BY MATT CARR

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - October 2012

IBM Systems Magazine, Power Systems - October 2012
Table of Contents
Editor's Desk: The Heart of the Matter
IBM Perspective: The Road to Business Value
Dashboard: Innovation Time Machine; Backed by Solar Power; Phantom Vibration Syndrome; Women Rule the Social Media World
Insider: How to Plan a Modernization Project
Focus on Storage: Easy Tier and DS8000 Are Two of Many Storage Innovations Driven by IBM's Vincent Hsu
Case Study: A Light in the Dark: Capital Lighting improves sales by moving to a modifiable ERP system
Cover Story: A Positive Step for POWER7: Introducing new enterprise Power Systems and software
Feature: Overcoming Cloud Obstacles: The benefits far outweigh the challenges associated with integrating cloud solutions
FYI: Avoid the Dreaded Rewrite With IBM Rational Developer for Power Performance Advisor
Next: Holey Optochip is Blazingly Fast, Thanks to Holes, Light and a Lot of Imagination
Solutions: WebSmart PHP 4.4; NGS Software Developer Kit; Storage Director 3.04; LongRange; Profound UI 4.0; Accelerator for .NET 3.5; AO Foundation; Alliance LogAgent; FlexTools V5.0; SPHiNX 8.3
Advertisers Index
Snapshot: Shutterbug Lefebvre Loves to Travel
Reference Point - Global Events, Education, Resources for Power Systems
Mobile Survey Special Report: Mobile Use on IBM i
Smarter Computing
2013 Power Systems Buyer's Guide

IBM Systems Magazine, Power Systems Edition - October 2012