IBM Systems Magazine, Power Systems Edition - August 2011 - (Page 8)

Trends Industry signals to keep you in the know Unlocking the Secrets of Success An introduction to business analytics By Beth L. Hoffman he idea of business analysis isn’t new. Companies have been analyzing their business performance and trying to make good business decisions since the beginning of commerce. Business analysts have been part of corporate staffs for decades. Even small companies have been active in trying to figure out how to best meet their business goals. Financial wizards in the office of the CFO have been doing financial analysis to help improve their company’s performance and reduce financial risks since CFOs were invented. Analysis has been a key part of these business activities. So why all the recent hype about business analytics? T Increased Competition Six years ago Thomas L. Friedman taught us about the new world in which we live. In his book “The World is Flat,” he described the global shifts in politics, economies and technologies that have led to increased competition. Heightened competition is forcing companies to pay closer attention to financial and operational processes, and 76 8 AUGUST 2011 ILLUSTRATION BY RICHARD LILLASH to pursue excellence in their niches to maintain profitability. Today, businesses that can find and use information to make better decisions faster will be more likely to succeed. Traditionally, companies have used manual or rudimentary methods of analysis, often employing only a subset of easily accessible data. These outdated methods are no longer enough for compa-

Table of Contents for the Digital Edition of IBM Systems Magazine, Power Systems Edition - August 2011

IBM Systems Magazine, Power Systems Edition - August 2011
Table of Contents
Editor’s Desk: Smart Laziness
Trends: An Introduction to Business Analytics
Q&A: A Better World Begins With Smarter Computing
Case Study: JAS Forwarding Discovers The True Power of CRM
Cover Story: How Smarter Computing Can Grow Capacity on Flat Costs
Feature: New Power 775 Delivers Super High Performance and Availability
Next: The EDISON Project Looks to Lower Auto Emissions and Increase Renewable-Energy Use
Advertisers' Index
Snapshot: Carey Takes Vacation Seriously
Reference Point

IBM Systems Magazine, Power Systems Edition - August 2011